Shopify vs Magento

Shopify vs Magento – Best eCommerce Platform in 2022

Have trouble deciding between Magento and Shopify? It’s not just you. The two brands are among the most popular eCommerce platforms available today.

Small and large businesses alike can benefit from Shopify, an easy-to-use platform for creating online stores. You pay a monthly fee.

The open-source platform Magento can be installed on your computer for free, just like WordPress. As we’ll explain below, you’ll need to pay for web hosting (around $10 per month), security, and extensions (they’re like apps).

The platform is extremely powerful, but you’ll have difficulty reaching your eCommerce goals without knowing how to code. This is a better fit for enterprises with their development teams.

You can brainstorm the ideas of these eCommerce platforms, just typing, for example, shopify partners Birmingham.

Comparison of Shopify vs Magento

Ease of Use

If you choose a platform that’s too complicated to use, you will not be able to create the eCommerce store you want, which will negatively affect your brand image.

Shopify is much easier to use than Magento. No doubt about it. You can easily customize your store by moving elements around the page because Shopify is a one-stop-shop, drag-and-drop website builder.

In terms of ease of use, Shopify scored 4.1/5, while Magento scored 2.5/5. Magento is primarily for web developers, while Shopify is for users with any level of technical expertise.

As compared to Shopify, Magento has a steep learning curve. If you want to build an online store, you’ll have to understand the jargon and use code or hire a web developer.

A more user-friendly platform than Magento is Shopify. Shopify is more flexible because you can customize your store however you like with code. Magento, however, is harder to use overall – making it difficult for most users to build a store they can be proud of.


When your customers arrive on your website, your online store’s theme will be the first thing they see, and 48% say that website design determines a business’s credibility.

To make a good first impression and inspire trust, you need to choose your template carefully.

Shopify scores 3.7/5 in our ‘design’ research category and offers 10 free themes and 64 premium themes that cost between $140 and $180 each (which is considerably less than the average Magento theme).

Shopify’s products are all mobile responsive, which means they’ll look great on any device. The fact that 79% of smartphone users have made an online purchase in the past six months makes this important.

Magento’s theme selection is smaller (and costs less) than Shopify’s. The Shopify themes can also be customized without coding, so you can easily customize them to fit your brand’s needs.

Sales Tools

Sales tools and eCommerce platforms are inseparable. What would you do without them? Well, let’s have a look at what Magento and Shopify have to offer.

Our research found that Shopify scored an impressive 4.7/5 for its sales features. You can make money by selling products using some of these features on Shopify:

Recover sales lost to abandoned carts by sending automatic emails to customers who left your website before finalizing their purchases.

You can sell on Amazon, Facebook, Pinterest, and Instagram as an integrated feature.

The sales tools offered by Shopify are more impressive than those offered by Magento. It offers many built-in tools, such as multichannel selling, which Magento requires you to purchase a separate extension for.

Marketing Features

Shopify offers multiple marketing tools, such as the ability to run email campaigns via third-party integrations with Segundo, Klaviyo, Constant Contact, and others. 

Magento, on the other hand, relies heavily on its Marketplace as its primary marketing tool. For example, to run email campaigns, you’ll need extensions like Remarkety.

Shopify has integrated social media advertising as a built-in feature, while Magento relies on its app market for the majority of its marketing features, such as the ability to create email campaigns.

Apps and Add-ons

Compared to Magento Marketplace, Shopify’s App Market is easier to use and offers more polished apps. 

Magento offers more extensions than Shopify, but installation requires coding knowledge, and you run the risk of installing a sub-par extension since anyone can create them.


In terms of SEO, Magento edges out Shopify. You get a broader range of SEO features, such as SEO prompts and customizable URLs. To fulfill many of your SEO needs and wants, you’ll have to download and install Shopify apps.

Help and Support

This one goes to Magento. Due to its target audience being professional web developers, the user guides are of exceptionally high quality. You will also have access to Site Ground’s excellent support. On the other hand, Shopify has good customer support options but cannot match the level of expertise that Magento and Site Ground provide.

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