Interviews are an integral part of a company to hire new and fresh talent. Hiring new employees will help you maintain the work standards and will not halt your production. Digital marketing is a new form of marketing. This is done via digital media like Television, mobiles, etc. Hence it is essential that you acquire a fresh Digital Marketing Manager Sydney to adapt to the new age.
However, to conduct a Digital recruitment program for Digital marketing managers, you have to ask specific questions. These questions will help you determine the knowledge and competence of the candidate. Moreover, with these questions, you will be able to decide whether the candidate is a perfect fit for your company or not. Therefore, with the help of this article, you can understand the critical questions to ask.
The critical questions to ask while hiring Digital Marketing Manager Sydney.
A digital marketing manager can help you improve and grow your company. So, you have to hire the best digital marketing manager to help you grow your company. But what are the procedures to hire the best Digital Marketing Manager Sydney? You have to consider a few factors which will help you conduct the most effective interview. The most important aspect of any interview is to ask critical questions. With the help of this article, you will understand the questions you need to ask to conduct an efficient interview.
What is SEO?
Search engine optimization, or SEO in short, helps you bring in quality and quantity of traffic to your website. This is done with the process of increasing the visibility of the content of your website to the users.
Define the different types of Digital marketing
You can categorise digital marketing in the following ways:
- Search Engine optimization
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social media marketing
- E-commerce marketing
This is an important question to ask by recruitment agency in Melbourne.
How would you increase traffic to the website in the most effective way?
You can increase traffic to your website in various ways. A few of them are:
- Paid Search
- Display Advertising
- Content Marketing
- SEO activities
- Content optimization
- Guest blogging
- Seeking referral traffic
- Posting content on LinkedIn
- Linking Internally
- Email marketing
Define the different types of SEO
You can categorize SEO in the following ways:
White hat SEO – This type of SEO is the most popular one. It uses high-quality content, website HTML optimization, link acquisition, and restructuring techniques.
Black hat SEO – With the use of this type of SEO, you can exploit the weakness of the algorithm to acquire a high ranking.
Grey hat SEO is a combination of both Black and White hat SEO types.
Recruitment Consultants Can ask you to name some Digital marketing tools?
The digital marketing tools that help your company effectively are as follows:
- Keyword Discovery
- RankWatch
- Moz
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- Kissmetrics
- SEMrush
- Ahrefs
How would you improve your conversion rates?
You can achieve higher conversion rates by testing various elements on a website. Moreover, you should focus heavily on your landing page. You can even play around with your landing pages’ style, functionality, and layout to attract more traffic.
Can you name some limitations to online marketing?
The limitations of online marketing are as follows:
Intense Competition: As online marketing is affordable and easy to access, several people are looking to cash in it.
Can get overwhelming: You can overwhelm yourself with the numerous data and applications available.
It would help if you had a good analyst: When you acquire the data, you will have to decipher and make use of it. This can only be done with the help of a good analyst.
Can you name some PPC tools?
The various pay per click tools are as follows:
- SEMrush
- Optimizely
- Unbounce
- Keyword planner
- Adwords Editor
- AdWords Wrapper
These are the various questions you need to ask for hiring a good Digital Marketing Manager Sydney. However, it is essential to understand what your company needs in order to hire the perfect marketing manager for your company.
