Advertising on Facebook has been a very successful strategy for social media marketing strategies for a while. As you would expect, users have different needs and ways of promoting themselves.
We cannot assume that advertising on Facebook in 2022 will look the same as it did 10 years ago. We have therefore decided to write a blog post that combines the best practices and characteristics to create truly effective ads.
Why advertise on Facebook 2022?
Despite the popularity of social networks like Tik Tok and Instagram, Facebook remains the most popular platform in its sector even in 2022.
According to a study data, the Meta-owned platform has over 2.9 billion users worldwide. Meta also owns WhatsApp and YouTube.
This means that brands can reach more than a third of the global population. This is a remarkable number and Facebook ads will be a popular trend for many years.
To learn how to advertise on Facebook you need to be able to comprehend the forms.
Step by step, create an advertisement on Facebook 2022
It is easy to place an ad on Facebook Ads. All you have to do is create a page that allows the “promote button” to be enabled. This is an inefficient way to advertise on Facebook.
This is because it won’t impact your target audience or the profile of your buyer persona, and you won’t be able to optimize any of your campaigns. This is best done through a Facebook Ads account that is specifically designed for ads.
But how do you do it?
Thanks to the Business Manager, you can now.
1. Start your Business Manager
The Business Manager section is responsible for managing various elements of the ad account. This includes thinking about segmenting our campaigns and impacting the brand’s target audience.
First, go to create a Business Manager. Follow the instructions on the website to terminate your account.
2. Go to Ads Manager
You can create all your campaigns from this control panel. However, it might seem confusing at first due to its peculiar interface.
It is not impossible to manage. You will soon be able to publish ads in minutes.
3. Your campaign structure
Before you upload your ads, you need to shape your campaigns. Facebook prefers ads with a structure. The correct setting is a campaign, then ad Set, and finally ads.
Let’s clarify, so you can better understand it:
- A campaign is your entire advertising strategy or general project.
- One set of ads is about the audience. We know that it can be confusing.
- Advertising is advertising that has a specific type and page.
A campaign could have five ad groups to remember the audience and three ads for each one. What structure would a Facebook Ads campaign look like?
4. Define your goals
You can choose which objective you want the promotions to target with the Facebook Ads functionalities. To optimize your entire campaign, it is important to have multiple options and to choose the right ones.
These could be:
- Recognition: Brand recognition and reach
- Consideration – Traffic, Engagement App Downloads, Video Views Lead Generation, and Messages
- Conversion – conversions, sales catalogs, and traffic to the business.
Based on your goals, you will choose the goals of your Ad Sets. From there, your ads can be divided.
5. Select the public
Facebook Ads allows you to segment your audience based on their gender, age, and interests.
You can also create custom audiences from information provided by clients, and similar audiences with characteristics that are related to the custom audience.
You can also use saved audiences that you already have.
To learn more contact us at Digital Specialist and get your social media marketing strategy.
