If you are in entrepreneurship, you surely know how important it is to generate good publicity for your service, or you have probably tried many things to increase your sales.
It seems that the higher the number of followers, the higher the credibility and reputation of the brand:
At an individual level, a large number of followers can turn you into an “influencer” and thus start receiving income from your online activity.
At the company level, having a large number of followers helps to increase trust in the company and improve its online presence.
However, the power of a large number of followers stops there. If they do not generate engagement or are not interested in the brand, they will not stop being just followers and not buyers or users.
“Having quality followers brings many more advantages both to online reputation and to the final results of the brand.”
Digital marketing and social media professionals must consider how to get quality followers on social networks, people who have an affinity for the target audience set by the company or the personal brand. That is people who help meet the objectives set because they are interested in it and can go from being followers to being users.
In this article, I will show you 10 tricks applicable to any social network you manage to increase the quality of your followers.
Trick 1: Analyze the community of quality followers of your competition
As in other marketing strategies, you must benchmark social networks. In other words, when considering how to get quality followers, you should analyze the community on social networks that your direct competition has.
Examine which profiles are really interesting and start following them. In this way, your community will expand with similar and qualified profiles.
Regarding this, you must establish certain criteria:
Real profiles: See that they are well defined with photography and real biography.
Common interests: The content you share and write about must be related to your business.
Minimum audience per profile: That is how many people you follow and how many you follow. A case could be to filter, for example, not to follow those followers with less than 100 people in your community.
Minimum engagement: See how many daily posts you make or the minimum number of shares, comments, favorites, and likes.
Trick 2: Use different formats in content
Content is king, that’s for sure. You must be original and present the contents with creativity. It’s not just about the text or the animated gif, but you have to fully enter the visual world through infographics, videos, podcasts, or webinars.
Bonus trick: Videos are the most used content in digital marketing now. You can use FlexClip to create short videos for your social networks to obtain more followers.
Trick 3: Choose who to follow and who not to follow
To get quality followers on social networks, you must establish a firm and consistent criterion based on the marked social media strategy.
It is important to mention this since profile monitoring actions are still carried out en masse or based on the belief that “if you follow me I follow you, and if you don’t follow me I stop following you.”
Therefore, you must follow your professional criteria, and if a profile interests you, you can follow him, even if he does not follow you but adds value to you, publishes relevant content, or has interesting profiles in his community; your community should grow naturally.
I am not only referring to the general public but also to the professionals with whom you want to work, collaborators, or people related to the sector who may be of interest. You must know who really contributes something to your community and who is not going to be of quality for your goals.
Trick 4: Connect with the influencers in your sector
In relation to what I was talking about in the previous point, you need to identify the most relevant influencers in your market sector. Those who connect with your brand image or content line will have a more like-minded community to connect with.
At this point, to take advantage of that space, you must be natural, follow who is really related to the brand, share the content of interest, add value through your comments, and thus generate visibility.
Finally, you can connect with that influencer by private message or by email. Perhaps, there are possibilities to work in some collaboration that is beneficial for both.
Trick 5: Take care and clean up your quality followers on Social Networks
The work is not finished just by looking for who to follow. Not only is it enough to know how to get quality followers, but you also have to take care of the community and see if it evolves at the same rate as the brand.
You must keep your community of followers healthy. To do this, analyze which followers are active, which ones publish content that is not related to your content strategy, and which ones are, or who you follow but who do not deserve to be followed.
People change, just like brands do. For this reason, you may have to review your community from time to time and decide if you are still interested in the same people and if they are still interested in the brand.
Trick 6: Look for groups or communities related to your content
A good way to solve how to get quality followers is through groups or communities. On some social networks like Facebook or LinkedIn, there are these types of tools to contact people related to you.
In other social networks like Twitter, you can find those profiles that interest you by analyzing hashtags or lists created by other users. The objective is to locate places where people who are the potential target of your brand meet and exchange dialogues.
Trick 7: Generate high value and impact content
Once you have identified your audience and know what social networks they are on, you must define what your content strategy is going to be.
When generating the content, it must be interesting to your audience. Tell them about what you are an expert in and can meet their needs. It is important that you generate novel solutions and give your point of view, conclusions, and arguments. That is, you have to give more than what your competitors offer.
Trick 8: Generate engagement
As a digital marketing professional, you must generate engagement on social networks. That is, generate responses, likes, and movement in the profiles. Not only do you need to know how to get followers, but you need your timeline to be active to promote the relationship with them.
To achieve this, you must promote interesting discussions, launch contests, and promotions, conduct surveys to learn more about your audience, create content groups, and discuss and respond to problems.
Trick 9: Impulse with Social Ads
The advertising tools on social networks or Social Ads will help you in your tasks of how to get quality followers by promoting your publications or your website. These well-managed tools manage to impact the public and attract new followers.
Facebook Ads, Twitter Ads, or Google Adwords are some of these tools that allow you to carry out advertising campaigns with good segmentation: age, gender, profession, geolocation, interests, etc. With a good definition of your target audience, you can launch inbound marketing campaigns that attract new followers.
Trick 10: Measure, analyze and parameterize your followers
Once you have created your community, do not stay there. Keep working and studying how to improve, who may interest you more for your goals, etc.
Some social networks will provide you with basic data to analyze the level of interaction of your community, such as the socio-demographic profile, geolocation, or the most shared content, among others.
Study the data provided by each social network and use external tools to measure not only quantitatively but also the quality of your audience and where you are going as an online community.
CONCLUSION:
As you can see, considering the use of social networks in terms of the number of followers you can get is quite limited. When you consider how to get quality followers, you expand your possibilities and improve the return on investment in online marketing.
Before launching to create your own community, you must be clear about your objectives and who is part of your target. Around this, you can work and grow online and offline.
Do not underestimate the relationship with your followers. They can give you a lot of information and new points of view about your product or service that will help you improve and continue to grow.
