You’re probably familiar with the term “skip ad” as a synonym of “dislike commercial”. You know, it means that the viewer didn’t like a commercial so he/she skipped it and moved on to another video. But what about when you start seeing more unskippable ads? In short, how does unskippable advertising affect the digital world? Something we will see more of in the future. YouTube has announced that they are planning on testing some new advertising formats which will make users rethink how much they watch ads. The company plans on introducing unskippable ads and extended duration (ED) videos to their ad service, which is available in nine countries at this time. With this change, advertisers will be able to have viewers watch an entire commercial before being asked to move on to another one. This is uncharacteristic for any YouTube user who has been accustomed to skipping past commercials with ease. However, because advertisers can’t yet create ads that play automatically, until now uncharacteristic doesn’t seem like such a bad thing…
What is Unskippable Advertising?
Media companies have long been looking for new ways to make their content more successful. Unskippable ads are exactly that. They are ads that can’t be skipped. Instead of having the viewer’s attention diverted by the sound of the ad playing, they’re forced to ignore it entirely. This isn’t new, though. In some ways, it’s the same thing that Over-The-Top (OTT) services like Netflix and Hulu have been doing for a while now. They make the majority of their revenue off of subscriptions, and they know that the way to get people to sign up is to make their content so good that customers want to pay money to watch it. But with the evolution of new technologies and a surge of creativity from marketers, it’s become easier than ever to find new and surprising ways to get people to watch your content. So as the radio silence from brands on social media continues to grow ever longer, it’s not surprising to see them turning to new and surprising ways to get attention.
Why You Want Unskippable Ads
There’s a lot to like about unskippable advertising. Aside from the fact that it forces viewers to watch the whole ad, it also gives advertisers a better chance at making a sale. Because advertisers are guaranteed to have your attention for an entire commercial, they can’t be as general and vague with their message as they would be if they were trying to attract viewers based on whatever they’re actually selling. Instead, they can be more specific and tailored to the audience they want to inspire desire in. A big reason why brands want to create unskippable ads is the fact that they are guaranteed to get seen, no matter what. This is especially useful for multinational companies that want to target specific regions, but who don’t have a localized presence in every country they want to advertise in.
How YouTube Unskippable Ads Work
YouTube’s unskippable ads are meant to play automatically before the video is finished. This is different from normal advertising because it doesn’t have a sound associated with it. This is meant to make the experience of being interrupted even less palatable. In fact, the video playback is 150 times slower than normal video. Unskippable ads are meant to be inconspicuous and distinct from the normal video experience. They are meant to be so different that viewers are most likely to notice them and then decide to skip them. With the current tiktok system, that’s pretty easy to do. Moreover, it’s pretty easy to decide whether to skip or watch a video, too.
Will You See Unskippable Ads on YouTube?
At the end of the day, the real question is whether YouTube will continue to test unskippable ads. It’s important to note that this isn’t just a test for the sake of it. Instead, this is a step that YouTube is taking in order to stay competitive with other platforms like Facebook and Twitter. There are many ways in which digital platforms can grow their user bases and ensure that their offerings are as productive as possible. This includes experimenting with new designs that may or may not become permanent additions to the platform. If YouTube does introduce unskippable ads permanently, it will be doing so in order to keep up with its competition.
Why Advertisers Want Unskippable Ads
Unskippable ads are designed to create a sense of urgency. They’re meant to get the viewer’s attention before they’ve even realized that they’ve been interrupted. This is a much more forceful way of getting the viewer to click than normal ads, which are often just suggestions for the product the viewer is looking for. Unskippable ads are meant to make you feel like you’ve been robbed. They force the viewer to consider skipping the video before they’ve even realized that they’ve been interrupted. This is a much more forceful way of getting the viewer to click than normal ads, which are often just suggestions for the product the viewer is looking for.
The Downsides of Unskiptable Advertising
It’s undeniable that unskippable ads have a lot of potential. Unfortunately, as appealing as they may seem, they also carry some big drawbacks. Advertisers will have to be more creative and more specific with their messages in order to make their messages resonate with the audience. This means that the videos may end up being longer than they would be if the viewer could skip them. This is especially worth noting when it comes to unskippable ads, which are meant to be a minimum of two minutes long. They may also be less likely to be shared by viewers. It’s important to note that sharing videos is one of the most valuable actions a person can perform on social media. This is because it helps the content get discovered by new people and helps increase the overall viewership of the video.
Conclusion
There’s no denying that new advertising models are a great way to get your brand in front of new customers. However, it’s important to remember that just because you can create unskippable ads, doesn’t mean you should. Before you go and create unskippable ads, make sure you’re creating content that people would actually want to watch and that you’re making your content as engaging as possible. After all, the best way to get your brand in front of new customers is to create engaging and useful content, and the best way to do that is to make sure it can be skipped.
