Macro trends are long-term directional shifts affecting a large population on a global scale. For instance, climate change over the last few years has caused more extreme, frequent weather systems, including droughts, floods, and blizzards, affecting diverse industries both negatively and positively. Negative impacts include reduced agricultural productivity and shorter winter seasons. Positive effects include increased governmental and consumer support for green sectors and rebuilding transportation and construction infrastructure after natural disasters.
Conducting market analysis and identifying macro trends are crucial to staying prepared and planning accordingly. Macro research firms specialize in identifying macro trends at the right time and leveraging lucrative investment opportunities.
What Do Macro Research Firms Do?
With data monitoring, modeling, analytics, interpretation, and reporting services, macro research firms help discover sectors with a high growth trajectory. These firms look at companies ‘ investment activities by analyzing details like capital being invested by vertical, deal type, and industry. Once they create an advanced list of deals and investors and identify the target companies, they start diving in even deeper. With the landscape’s visual summary, including the vital data points, they track macro trends, anticipate shifts, and foresee competitors’ movements. Here’s how they do that:
- Check investments over time, break them down by type, and organize data by Venture Capital Outsourcing raised and deal count.
- Filter deals and companies by keywords, deal type, industry, location, criteria, etc.
- Identify top companies based on capital raised, founding data, and Fund Factsheets.
- Assess capital breakdowns and see total capital investment by industry, verticals, and deal count
- Use search results to access market maps, track competitors, and create assets to help a firm chart the next steps.
- Shortlist top firms based on their acquisitions, investments, post-money valuations, and market caps
- View companies’ distribution by location or geography
- Chart annual exits by type
- Compare median deal size with median post-valuation
Identifying macro trends help a company stay updated about emerging spaces and develop into a full-fledged industry vertical. By analyzing the market, identifying macro trends, and understanding emerging areas, an investor may gain confidence for their next moves.
Leveraging Macro Trends to Benefit Businesses
Identifying and analyzing macro trends allow businesses to predict future events based on what has already happened. It provides information regarding an entity’s sales and marketing performance, expenses, product development, etc., based on which businesses can make data-driven decisions regarding their future. For instance, investors may use macro trend analysis to identify revenue patterns in particular products, locations, or demographics.
Monitoring only the current trends is not sustainable, as consumer perceptions and behavior may change over time. Therefore, analyzing macro trends ensures the evolution of the content strategy to attract the target audience. Regarding product development, macro research firms can predict consumers’ expectations and the right time to launch.
Besides identifying the macro trends, constant monitoring is also essential for business expansion. It alerts whenever a trend starts losing its sparkle so the business can realign its efforts while retaining traction. Constantly monitoring social and traditional media helps get a complete picture of what consumers talk about, their expectations, and realignments. It allows a company to take advantage of shifting demographics and increasing traffic. Besides steering a business toward positive things, macro trend analysis also reveals looming crises and potential threats in time. The earlier one can spot these, the better protection a brand may get and the quicker it can prepare.
While exploiting macro trends keeps a brand current, it also helps investors decide when to abandon it at the right time. Research firms spend much time in the market, scrolling through feeds for the latest trends. Monitoring these trends helps investors decide the right time to leave. Otherwise, their financial health will deteriorate.
Staying updated with global macro trends helps a brand maintain relevance and avoid off-key messages. It helps gain consumer intelligence from technical trend analysis, helping a company identify insights and affecting its business decisions. Speeding to insight and adapting to recent changes is crucial to gaining an edge over competitors. Market research firms working with AI-enabled technology ensure the identification and analysis of trend data in time. What are the consumers talking about? What is the latest buzz? Stop guessing and hire a market research firm to identify the macro trends and listen to the audience.
