The web development landscape continues to evolve. If we go back to a decade, a layman with no coding knowledge could never think of creating a website. But today, it’s pos
sible.
We have several website builders to develop a user-friendly website in no time. You don’t have to write a single line of code, but drag and drop elements to design the front-end of your site.
Yet, these website builders have limitations. After all, they have built-in functionalities and features, to do something out of the box, you have to move to a custom web development approach.
Today, the process is relatively simpler than before. In this article, I’m going to walk you through how you should move with a custom web development project, and why custom web development is still important to understand and practice.
So without further ado, let’s get down to business!
Custom Web Development Approach in 2022
1.Understanding Client’s Objective & User’s Requirements
You need to understand why a client had to go for a custom solution in the first place. He could have easily hired a WordPress or Wix developer to design a website using a built-in template for less than half of the price he will pay now.
Usually, the objective is to solve a particular problem and render a personalized experience. For an e-commerce store owner, the first priority would be to incorporate features that drive sales.
For a service provider, the objective would be to make a site fast and SEO-friendly, and big enough to dedicate a page each to a service.
Before creating a layout or the back-end, sit down and ponder over the possible use cases. Understand the psychology of your client and the people who will be visiting his website.
2.Do Competitor Research
Once you have understood the client’s objective, have a look at the websites your client’s website will be competing against. Observe their UX/UI, the functionalities, the loading speed of the site, and the overall user experience.
There’s an unspoken agreement between you and your client that you will prepare a much better digital product than their competitors’. So note down the areas in which you can either level up with or beat those competitors.
3.Use the Latest Web Trends & Technologies
As mentioned before, custom solutions are created to cater to the needs of a specific audience. To create a website that meets the modern quality standards, use the most advanced web languages and frameworks.
Follow the best SEO services and coding practices to make your website search engine friendly. The best approach is to take your client on board and discuss the pros and cons of each technology, so just in case your chosen language doesn’t comply with their preferences, you can switch to another option.
Another thing to consider while creating a custom website is incorporating advanced features, like voice search, augmented reality, multimedia experience, parallax scroll animations, and 3D visuals.
4.Follow Agile Methodology
Since custom web development is a lot trickier than those straightforward, static websites, you must maintain seamless communication with the stakeholders. Therefore, your way forward is the agile approach.
Break down the development into several phases, and complete one phase at a time. Keep the stakeholders on board while executing each phase, make sure their objectives and requirements are met.
An agile approach saves you from any delays or lengthy revisions. A small last-minute change in the project or any error due to miscommunication can lead to a loss of resources and time. The agile approach saves you from delays and ensures the timely delivery.
Why Should You Invest in Custom Web Development?
There are several reasons why one should go for a custom website:
1. Uniqueness
The primary reason for choosing custom development is uniqueness. If you simply pick a WordPress theme to create your website, chances are thousands of other people have used the same template. How would you stand out with a built-in theme?
You can only develop a scalable, user-oriented, and business-ready website by adopting a custom approach. A website made with the user’s convenience in mind is bound to generate sales and boost your ROI.
2. SEO
Google is quite strict about user experience. If your website is slow, cluttered with content, and is based on a heavy theme, you will never be able to rank it. Custom web development gives you an opportunity to write optimized code and make your website SEO-friendly. A SEO-friendly website is accessible on all devices and renders a great experience irrespective of the size of the screen.
While creating the front-end and designing functionalities, you can apply best practices to boost the performance of your site.
3. Flexibility
If you go for a custom web solution, you can tell the web development company what kind of layout, front-end, and back-end functionalities your website should have.
Since they are developing a website from scratch, it’s possible for them to customize all sections of a page as per your needs.
Conclusion
Custom web development beats drag and drop website builders by far. But in order to create a state-of-the-art website from scratch, you must collaborate with a web development service in Dubai that’s reliable and equipped to deploy qualified resources on your project.
Be clear about what you want, state your requirements to the development agency you have hired, and maintain seamless communication throughout the project.
