The most basic structure of a web page consists of three parts: header, body, and footer.
For a website to convert and generate results, all parts must be taken care of. But, if there is one that takes on special importance due to its position, it is the first.
When a user enters a website, the first thing they see is the header. And for them to stay and continue browsing, it must give you a professional and attractive first impression.
For all these reasons, below, we will talk about all the elements that a web header design must have.
What is the header of a web page?
As we said, the web structure is divided into three parts; header, body, and footer.
The header of a web page is the first section that we can see when entering it. It corresponds to the uppermost part of it.
It is important that it is friendly so that users can easily click on its links and navigate through them and that it includes relevant information about a brand identity to generate a connection with traffic.
The head of a web page is repeated on all pages of the same. And it is of great help so that the user always has the option to navigate through other sections easily.
So it could be said that one of the functions of the web header design is to improve your customer experience and customer engagement.
Elements to include in a web header
For all of the above to be possible, the header of a website must respect a series of key elements. However, other important aspects such as visual aesthetics must be taken into account.
It is necessary that the elements of the header of a web page are in line with the corporate identity of the brand and that, in addition, they transmit trust, authority, professionalism, and security.
What elements are they? You can find them in the following list.
➽ Logo, slogan, and company name
The logo is one of the most important elements of all. So the first step is designing your logo and adding it on.
Sometimes just adding the logo is likely to be enough. This can also contain the name of the company and the slogan.
But if this is not the case, the idea is that, in addition to the logo, the possibility of adding the other two elements that we are commenting on will be considered on the head web page.
The user must be clear when entering which brand is behind the website and what it can do for him. And for this the 3 points are important.
➽ Navigation menu
A website can include different types of menus, but one of the most important and the ones that the user will use the most is the navigation menu that you will find in the header of the web page.
All the pages that exist on the site must be collected in it. It can have as many levels as we want, but the most important thing is that it is easy to use by anyone.
The goal of a good web header design should be to make life easier for the user. And this may be one of the most difficult elements. That is why when working on it, it is necessary to think about the simple.
➽ Finder
This element is very useful for quick access to the information you are looking for. Simply enter the key term, and the website itself will launch the available results.
It is usually placed next to the navigation menu, in the upper right corner. And it is accompanied by the icon of a magnifying glass and a box in which to enter the word you want to consult.
➽ Social Networks
Another of the functions of the web header is to highlight the social icons to access, for example, directly to the Instagram web profile. If your profiles are well done, it is worth placing them in this section of the website so that users can visit them.
The ideal is to only include those networks that you take care of and that are active. If you have some neglected profiles, it is better not to add them.
On the other hand, avoid giving them more prominence than they deserve. Well, the user must convert on your website, not leave it to visit social networks.
This can be added through the HTML code to the web’s head tag easily.
➽ Contact details
At least the email and a phone number should be visible in the web header so that, if necessary, the user can quickly find how to contact your brand to answer their questions.
As before, you should not give great prominence to this element either. But it must be visible to whoever wants to use this data.
➽ Featured Buttons
Surely you have seen on some websites that they have a prominent button in their header menu. That button has a design highlighted by some strategic objective.
For example: If what you want is to receive contact requests, this can be the one that stands out by coloring the background in another color, increasing the size of its font, or in any other way. Thus, the user will see it at a glance, and it will be easier for him to click and perform the proposed action.
And, now, how much will it cost me to launch my website with all this? If you choose a professional designer, the elements that we have just talked about will be taken into account more than enough.
You should not worry about the number of points to include, because the price they will give you will already consider them. What you should keep in mind is that this list includes the standard elements of a web header (which will vary depending on the type of website).
For example: If we are talking about a blog, perhaps the navigation menu does not exist because there are no other pages to display. Or, if it is an eCommerce, some extra information must be added, such as the shopping cart.
Be that as it may, the web header must be one of the most careful parts of a website. It is what the user will see when entering and must be reliable, friendly, and professional.
What about you? Did you know all these elements that the header of a web page should include?
