The abundance of goods, brands and brands in the world market keeps manufacturers in good shape, forcing them to move. Companies cannot stand still and use the techniques that were relevant a few years ago, because in this way they will lose their positions. The rapid development of the market encourages businesses to use new techniques and strategies in the fight for customers. This also applies to label design ideas. Why? Because an expressive label distinguishes a product from many similar ones and helps increase sales.
The label is information about the product and at the same time its advertising. It reflects the positioning of the brand, affects its perception and creates value in the minds of buyers.
If the label matches the corporate identity of the company, emphasizes the uniqueness of the product and meets the needs of the audience, it will be effective.
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6 Popular Label Design Ideas and Styles
1. Minimalism
This label shows the essence without being distracted by the details. Its main features are simple lines and shapes, a sense of cleanliness and order, and an emphasis on color. Using a bright shade in a minimalist style allows you to highlight the product and increase its recognition.
2. Ecostyle
Characterized by soft neutral colors, rustic and natural motifs. The emphasis is on the naturalness and organic origin of the product. This label looks fresh and original. Most often used in the food industry.
3. Vintage
This style is popular because it allows you to combine modern chips and classic solutions. The label is light, positive and simple. It evokes pleasant associations and emotions, and also “revives” memories. The design uses discreet hues, fading, illustrations, handwritten fonts and color patterns.
4. Ethnic style
Relevant for a number of food products to emphasize the national identity. The design uses themed illustrations, traditional patterns and motifs.
5. Empire
This style involves the use of military symbols (shields, armor, swords), family coats of arms and other elements that reflect majesty, masculinity and pomposity. This style is very much loved by manufacturers of alcoholic beverages, as it can be used to emphasize the status of the brand.
6. Classic
The style is characterized by simplicity, versatility, rigor and elegance. The design features such features: simple geometric shapes, completeness, rich shades and contrasting color combinations.
Style, as well as graphic techniques, is selected taking into account the type of product in order to convey the necessary information to the consumer as accurately as possible and push him to buy. That is, there is no universal solution for all categories of goods, and each label is special.
9 inspiring label design ideas trends
1. Gradients
Both bright and neon colors and soft muted shades are popular. And the combination of unusual colors with natural tones reflects the harmony of nature and modern technology. Gradients can be used for an entire product line or a specific product to draw the attention of consumers to it.
2. Laconic audacity
Short text, large print, aesthetics and brutal design are the hallmarks of this technique. It sharpens perception and triggers emotions, improves product awareness and revitalizes the market.
3. Black and white design
Black color is associated with something stylish and expensive, while white symbolizes purity and impeccability, so this design is chosen to emphasize the premium status of the product. This technique adds mystery, and the label looks impressive and non-standard.
4. Transparent label
Used to show the true color and actual appearance of the product itself. Most often seen on drinks and cosmetics.
5. Numbers
Designers love to play with abstract elements and often use numbers to create an accent. The design looks cool and unusual. A product with such a label will stand out on the shelf and attract attention.
6. Bright colors
Juicy colors always attract the eye. But in order for the reception to play into your hands and not alienate customers, the label should not become colorful and gaudy. Colors should be correctly selected, combined and beaten, then you will get a real masterpiece.
7. Maximalism
Despite the fact that one of the most popular styles in design is minimalism, the trend direction this year will also be its complete opposite – maximalism. Many small details are used to grab the attention of consumers and create a sense of luxury.
8. Images, illustrations and stories
This year’s trend is a label that tells a story or creates some kind of image. It can be hand-drawn illustrations or just a drawing with an idea. This label is intriguing and looks original.
9. Metamorphoses
Brands need new innovative solutions to differentiate themselves from competitors. One of them is the use of such a technique as metamorphosis – the transformation of one element into another. For example, birds turn into fruits, landscapes into animals, etc.
Every detail on the label matters. Elements help convey a certain message to the consumer, form a general impression, evoke certain emotions and associations. Take, for example, stripes: diagonal lines symbolize movement and life, horizontal lines create a sense of stability and stability, thin ones emphasize elegance, and thick ones speak of massiveness.
To grab people’s attention and encourage them to pick up the product, every design detail needs to be carefully considered, from text placement and font selection to color combinations and techniques.
Global trends in label design ideas: features and examples
In general, global trends are almost no different from Ukrainian ones. Designers from different countries use gradients, eco-style, play with color and fonts, as well as simple geometric shapes.
Bright and juicy colors are in trend, as they attract attention and evoke positive emotions. Moreover, the color is selected in accordance with the category of goods, so that the buyer associates the brand with the product and remembers it faster.
There is often a story behind the label. People love brands that resonate with their soul. And the point here is not so much in the product itself and its properties, but in the values \u200b\u200b that it reflects.
Another trend is the “postal” style. Earlier, when there was no Internet yet, people received news from their loved ones by mail and rejoiced at every letter. Many companies are now using postal style to evoke nostalgia in customers and relive fond memories.
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7 Impressive label design ideas
Label that changes shape. Italian designers have developed an unusual label for the elite wine Barolo Balena. Design is dedicated to nature and the changes that constantly happen to it. She is shaped like a whale. On the front side, a skeleton is embossed with the help of embossing, and on the reverse side, the whale’s tail is covered with gold. This part of the label folds over and can be attached to the top of the bottle, creating a three-dimensional image.
A label that allows you to speak up. On the wine label there is a free space for writing. Anyone can write whatever they want on it.
In the form of a menu. The label has been designed for Spanish wines that are suitable for drinking with a variety of snacks. For this reason, it was decided to place a menu map on it.
Unusual lettering style. The label was created in the USA and was the result of combining the features of Chinese calligraphy and the rules for reading manuscripts (top to bottom and right to left).
Emphasis on wine making. The unique design of the label, developed for homemade wine Filiera gi (Greece), tells the story of the production of the drink – from grape harvest to bottling.
Intersecting stripes. The original label for Canadian beer is an interlacing of multi-colored stripes with calligraphic inscriptions. The decision was made to highlight the mix of cultures of the city of Quebec.
Braille. The label, written in Braille, was created for the Spanish wine La Rioja, which is distinguished by its heightened palatability.
The role of the label in the promotion of goods is very significant. According to statistics, about 65% of consumers decide whether to buy a product or not just by looking at it. At the same time, it only takes a few seconds to make a decision. This means that the label, or rather its attractive and intriguing design, influences the behavior of buyers.
If you want your product to catch the eye, intrigue and evoke emotions, order label design ideas.
