Let’s talk in detail about the main ways to make money on TikTok. Remember, how much money you’ll make depends on various factors that I’ll cover below.
Get paid through TikTok’s creator fund.
The TikTok Creators Fund is TikTok’s way of supporting and rewarding innovative creators on its platform. This is the latest move by the app to make it the platform of choice for user-generated content.
Like other platforms, the TikTok Creator Fund does not rely on an advertising model. Instead, your funding amount grows with your channel and content. It also depends on the number of views on the live account, the region where the viewer is located, etc.
Since content engagement on TikTok is dynamic and changing every day, so does your money.
You need to meet some requirements to join the program, including:
- You should be at least 18 years old.
- Have at least 10K real followers.
- Get at least 100K real video views in the last 30 days.
- Headquarters are located in the US, UK, Germany, Italy, France and Spain.
- You need to post original content that complies with TikTok’s Community Guidelines.
You also need a Pro account to apply for the Creators Fund program.
You can apply for the program by going to your account settings, then click on the Pro Account option, then click on “TikTok Creator Fund”.
If you get paid, it will appear in your Creator Fund dashboard approximately three days after your video views have accumulated .
You can transfer funds (minimum $10) to PayPal or Zelle 30 days after the end of the month.
However, for all the hustle and bustle surrounding the plan, it doesn’t help TikTokers make big bucks.
For example, Anika, a TikTok creator with more than 6 million views and 1 million likes, only made about $200 in five months or so.
The TikTok Creator Fund might help you make enough money to buy something like a money-making app for Christmas — but it won’t be enough to reduce your college debt.
That’s not to say you can’t make big bucks with TikTok. You absolutely can. You can collaborate with sponsors, promote your brand, receive virtual gifts, and more. This brings us to the next point.
- Receive donations for your stream.
One of the many ways to make money on TikTok is to get donations from your followers/viewers. It works similar to Twitch, where your fans donate cash to enjoy your stream.
As a creator, you can turn on Live Gifting while streaming on TikTok , earn rewards in real-time, and redeem your rewards via PayPal.
However, there is a slight twist here.
Instead of cash, TikTok has several in-app coins that viewers must buy before gifting them to their favorite influencers.
They can find coins in Settings >> Balance >> Recharge tab.
The next step is to exchange these coins for virtual rewards.
Each reward has a range of exciting options. They also have different values and require different amounts of coins.
Below is a list of rewards you can exchange for in-app coins:
Please note that only users who are 18 years of age (or the age of majority in your jurisdiction) or older can send or receive these rewards.
Viewers can also send stickers directly during the broadcast without buying coins.
Here are some stickers you can get:
Now, if your audience likes your content, they can start sending you gifts during your broadcast. The gift will pop up on your screen for everyone to see.
No matter how small the gift may seem, it feels good to have someone send you a message to recognize your work.
Don’t forget to shout out every time you get a gift to connect with your audience. If your followers appreciate their actions, they may spread the word and help you increase your visibility.
Even a simple, heartfelt “thank you” will suffice.
At the end of the broadcast, you will be able to see the total number of gifts received. You can easily check your balance in the “Balance” tab in the account settings area .
Depending on your popularity, you will receive “Diamonds” (virtual credits) in exchange for gifts. They also consider the number and type of gifts. Typically, a diamond makes up 50% of a coin.
Finally, as a creator, you can exchange these diamonds for real money.
It might not seem like a lot of money at first. However, the more donors you have, the more gifts you receive, which can result in significant amounts.
Collaborate with sponsors and brands.
Because of its popularity, brands and advertisers are willing to pay creators large sums to promote their products on TikTok.
Most brands reach out to creators through their agents, especially if the creator is already famous on TikTok.
But there is also one way creators can make money directly from advertisers — through the TikTok creator marketplace.
TikTok is the only social network with a built-in program for content creators.
Creator Marketplace is the official collaboration platform for brands and creators on TikTok. It enables innovative content creators to partner with brands on paid campaigns.
You can increase brand awareness and attract customers by mentioning or using products in your videos. You then get paid for posting sponsored content.
The Creators Marketplace allows brands to search for creators and view your profile, number of followers, audience demographics, basic engagement metrics, and more.
Unfortunately, creators can’t search for brands where they can find the right brand to work with. Only the brand-oriented version is currently available.
But before working with a brand, you must meet certain eligibility criteria (based on age, video content, number of followers, and engagement). You must also switch to a Creator account first.
After meeting all these requirements, you will be invited to join or apply by TikTok.
Once you’ve joined the Creator Marketplace, go to your settings, click on “Creator Tools,” then “TikTok Creators Marketplace.” Here you can manage your creator profile. Make sure to edit your profile and set rates for sponsored videos to get your brand’s attention.
Once you become famous, you can earn considerable money from your content.
It’s hard to predict potential earnings, but well-known creators make around $500-$20,000 per video.
However, keep in mind that TikTok does not allow you to receive payments from brands directly on its platform. You must arrange payment directly.
Once you reach a certain level, it’s not the only platform where you can make money. Some particularly famous TikTok stars are all over the internet and collaborate with brands on Instagram.
Manage influencers
TikTok is one of the biggest emerging platforms for influencers. And there are a lot of influencers out there willing to create good jingle and life for brands.
But not everyone wants to be popular on the Internet. You might be shy in front of the camera, or just be wary of the scrutiny essential to fame. If it’s you, then you can make money by managing influencer campaigns.
One of the best ways to do this is to be the middleman between the brand and the influencer. Your job will be to manage the relationship between the brand and the influencer, just like a broker or agency.
You will be responsible for all agreements, activities, transactions, negotiations and payments. Also, you have to make sure everyone adheres to parts of the contract.
Your job is to be able to handle all of these tasks without any problems. Finally, you can enjoy service fees from brand deals made between creators and brands.
