Do your products have beautiful cardboard boxes, but the sale ratio is not high? You must be thinking there is something wrong with the product’s packaging or the product quality. But the truth is that none of them is responsible for this. POP or the Point of the display can boost your sale whatever the product box looks like. There are multiple POP, such as stickers, buttons, ten cards, and posters, but they all are repacked and dumped if you take a closer look. Find out about the Point of the display, and correctly displaying the product can boost your business.
Is the Point of Purchase work
If you want to bring the product in front of the customers, the Point of purchase display is the solution. Invest your marketing amount on this display, not only on cardboard boxes. You will notice a considerable boost in your sales because of the POP display. These shows are best for that buyer who is not a die heart fan of your brands. It is the best opportunity to introduce your items to them. Sometimes when product boxes fail to do their job, the counter display does that job.
Wisely Choose the Position of Retail Countertop Display
Remember, it is not always true that counter display will work for your brands. Sometimes it fails like the cardboard boxes of the product. As per the studies, massive display counters box placed in a prominent location in the supermarket have been seen to boost the product’s sales by 64 folds. Your product never makes that much outcome when lying on the supermarket’s shelves. It would be best to put effort into bringing the customer to the shelves because multiple options are available to them in the market. The custom cardboard display stands make the customer walk to the shelves.
Is Counter Display Works for your Brand?
There are multiple options for displaying the product to grab the buyer’s attention. Amongst others, one most commonly used method of showing is the counter display. The other name for this is pre-packs. Because this corrugated counter display also works like the counter item. These kinds of purchase point positions are best for low-priced articles. Do you know how it works? When a buyer is waiting in the queue at the cash register, this article might make the customer buy on impulse. This is the reason you will notice innovative display boxes at the counter. When designing the product cases for the counter, you need to work on their design and packaging. There is no need to go after the metallic display. On cash counters, custom cardboard display boxes are best because they are light in weight. But these units must be attractive enough to make up the customer’s mind to buy the product.
Cosmetic Counter Display
When you are launching a new cosmetic product, this cosmetic counter display is best. For example, placing custom lip balm display boxes on the counter will cause the lip balm lover to take one home with them. Putting nail polishes, lipsticks, and other cosmetic options at the cashier table is best to make people know about the products. These display boxes open a new window for marketing their brand to people.
An Attractive Custom Cardboard Display Stands at the Entrance.
Besides the counter, there are many other positions to present your articles in the supermarket. The most appealing manner to showcase the novel item of your company is the custom cardboard display stands. Most of the leading companies customize the station with color images and designs. The example of an Oreo display stand is the best. It is the circle shape stand complementing the round boxes of Oreos. The color combinations and the images are going well with the products. Here the company also works on the product boxes. They use a circle die-cut printing to complement the stand.
They are placing this stand in the most traffic area of the supermarket to attract the customer. These cookies shaped display boxes in the place will surely make anyone but one for themselves. In addition, the color scheme designs and positioning of the case play a significant role in boosting the sale of the article.
Is Floor Display Works?
The other name for the floor display is a dump. Till now, the dumps are the most potent POP marketing tool. It works best when positioned in the right places. These shows work best when put in front of the supermarket because this spot is guaranteed to see by several numbers of visitors.
But the floor displaying the article is expensive because it is made up of cardstocks. If you are making them in a smaller portion, it is hell expensive. If the product you are selling is hot, it is the best option for you. These stands are best when you are offering some promotions or limited-time editions. Placing unique articles on them is the best idea.
