Face Recognition: An Introduction
Digital transformation in organisations across the country has accelerated, owing mainly to the advent of COVID-19. However, the consequences of the widespread use of facial recognition technology are still being discussed by businesses, consumers, and governments, given the rampant privacy concerns. Facial recognition has its critics, but so do most technological advancements. Most people don’t like and distrust facial recognition technology because they worry that bad actors will use it to invade their privacy.
Many people believe that hackers may easily sneak into a database and take your identity once your face has been identified using facial recognition technology. This belief is fueled by false information spread in the media. Facial recognition and biometrics are significantly safer than most alternative authentication methods.
There is a wide variety of applications for face recognition technology, from the security of your iPhone’s Face ID to the ability of driver monitoring systems in autonomous vehicles to ascertain whether or not the driver is paying sufficient attention.
With our comprehensive guide, you will learn everything you need to know about face recognition and how you can use it to optimise your customer journey.
How to Face Recognition Works
Facial recognition has been utilised in movies for decades but is usually misrepresented. Facial recognition technology varies widely, with each system often employing its unique algorithms. Face recognition can serve several purposes. First, it’s an umbrella phrase for a group of programs that do something specific by analysing a person’s face for a match against a database of known identities.
There is, in fact, a method to this madness. The entire process consists of three crucial steps: face detection, face analysis, and face match.
- Face Detection: Face detection is vital for detecting and identifying people’s faces in still and moving media. The complexity can vary depending on the type and bandwidth of the media in question.
- Face Analysis: The goal of face analysis is to locate the distinctive features of your face and utilise them to differentiate them from everyone else’s faces in the dataset. The width of your nose, the length of your forehead, the slant of your jawline, the prominence of cheekbones, and the curve of your lips, ears, and chin are essential features that are taken into consideration.
- Face match: The face match process aims to determine whether or not two faces belong to the same individual by comparing them. The competition enables the user to undertake some activity, such as passing through a door or logging into an application.
Many people think that false positives are a real risk with facial recognition technology. What if, for example, a company utilizes facial recognition technology and wrongly authenticates someone not a part of the organization? Such beliefs are unfounded and spread by people who do not understand technologies like deep learning that lie at the core of modern online face recognition algorithms.
Why Choose Face Recognition
Grand view research estimated the total value of the global facial recognition market to be 3.86 billion US dollars in 2020. Furthermore, the market is anticipated to grow at a compounded annual growth rate (CAGR) of 15.4 per cent from 2021 to 2028 to be worth over $12 billion. With the rapid growth, Indian startups have seen over the past few years, technologies like face recognition have witnessed explosive growth. Here are some of the benefits that might implore you to choose a facial recognition-based authentication system over the alternatives:
Convenience
Facial recognition provides a frictionless access solution when employed in physical or digital access control systems. Users are not at risk of losing access due to losing their physical access key or keypad combination. The ability to gain access to a secure system by simply looking into a camera for a fraction of a second cannot be understated.
Security
Face recognition-based access control systems are extremely secure compared to more traditional access control methods, such as a physical access key or a magic link, which could be compromised using social engineering techniques. If you wish to optimize your user journey for maximum conversions while keeping security a top priority, online face recognition might be something you need to explore.
Speed
It just takes a fraction of a second to recognize a face, which is useful for businesses that employ the technology. Online cyber-attacks and sophisticated hacking tools have increased the importance of safe and quick online authentication technology for businesses. Fast and accurate identity verification is now possible through the use of facial recognition technology
Having a world-class, online face recognition API that instantly authenticates repeat users and transactions is all you require as it enables lightning-fast authentication by simplifying the process, facilitating a great authentication speed.
