blogs do and donts

Dos And Don’ts Of Writing A Good Blog Post

Blogging sounds simple. You sit down, browse the internet, and type what you have read. As simple as it sounds, you can quickly sink your business if you fail to consider some important issues while creating blogs. To learn about the dos and don’ts of writing blogs, continue reading the article.

Dos

Get the best team of content creators

If you hire a good team of content creators, you are guaranteed that your blog will be the best. Content creators conduct keyword research and include the relevant keywords in your content, making your blog rank higher on Google.

The team also has good writing skills that make your blogs easy to read and understand. For example, your blog will be free of grammatical errors, spelling mistakes, and poorly constructed sentences.

Content writers also create conversational content that makes your readers feel like you understand their pain points. Through research and analysis, they create unique content that captivates your readers while informing them.

Research the blog topics

Research is important if you want to have the best blog. Even if you don’t write the blog yourself, doing research can help you get ideas. You can discover what people think about topics you want to cover in your blogs. Are they excited or eager to learn about these topics? If not, you can change your topics and create ones that address your readers’ pain points

While researching, you can also visit your competitor’s website and see what they have written about your chosen topics. Note what they have missed and your article writer can use the information gap to create unique content.

Have a clear objective/ goal for your blogs

You should have clear goals and objectives because they make your blog flawless. Clear goals and objectives give your blog direction and focus. It also helps you to determine your target audience.

Clear objectives also help you decide the specific topic you want to cover. There are many topics you can cover relating to your business. Having clear goals helps you to determine the most appropriate topic

Have your target audience in mind

Knowing your target audience keeps your blog relevant. It helps your blog to attract traffic that can convert. Targeting a specific audience allows the tone and the language used in your blogs to reflect your audience’s interests. For example, if your business targets millennials, your blog content will use the language and tone commonly used by millennials.

Your blogs can provide helpful information in a conversational and easy-to-understand way when you know your target audience.

You can find your target audience by reading the comment section of your competitors’ blogs. You could also locate forums for online discussion, where you can get ideas on who to target in your blog. Social media platforms, including Twitter and Facebook, can also  help you find your target audience.

Don’ts

Don’t forget to have a blog checklist

It would help if you did not overlook using your checklist before posting your blog. The checklist makes writing your blog more rewarding by ensuring that it has all elements to make it great.

A checklist also help you to ensure that your content is SEO friendly and it is optimized correctly on and off the website. For instance, if you have an HVAC website, choosing a company specializing in HVAC SEO services for your optimization campaigns guarantees that your blog will be suitable for your audience and search engines.

 Your list can include the following:

  • Check if the heading is unique and captivating
  • Are short sentences and paragraphs used?
  • Does the content have unique pictures and graphics?
  • Are there enough heading and subheadings?
  • Are bullet points and lists used?
  • Is the language used professional, simple, and easy to understand?
  • Is it grammatically correct? Are there spelling mistakes?
  • Is the content helpful?
  •  Does the blog have a strong call to action?

Don’t ignore messages and comments on your blog posts

Writing good blogs include responding to comments and questions left by your readers. Messages and comments provide free market research, opinion, and insight from potential clients.

Instead of ignoring the comments and questions, analyze and use them to create blogs answering the question and replying to the comments. If your blogs receive negative comments, consider them helpful criticism and respond politely. Such responses make your blog a favourite among your readers and increase traffic to your website.

Don’t use your blogs to promote your products

Your audience reads your blog to get information about specific topics, and you should only provide them with valuable information. The blogs also promote your brand’s credibility among your readers. By offering solutions to their problem, your audience trusts your brand.  

If the content in your blogs promotes your business by describing your product or services, you might lose most readers. You could also damage your credibility in their eyes, and they won’t trust the information you are giving them. Including sales speech in your blogs shows that you are not concerned with your readers’ pain points.  

 Instead, ensure that the content in your blog is informational and helpful. After reading your blog, questions your reader may have about the topic should be answered.

 Don’t post long blogs,

It is common for readers to scan your blog and get important information. They like it when a blog gets straight to the point. Therefore, each word or sentence written should add value to the reader.

Instead, your team can write a short blog, mostly 300 to 500 words. They should avoid fluffing it and pass the information clearly. Additionally, if you have a lot of information that you feel is helpful to your readers, you can write an eBook.

Don’t forget to check out your competitors’ websites

Visiting your business competitors’ websites and viewing their blogs can inspire your blogs. Checking their most viewed blog can give you ideas of what to include in the blogs to grow your traffic.

While reading the blogs, check their tone and writing style. It can give you ideas on what most readers respond to. Look at the blog’s appearance, colour, branding, and theme. Your content creation team can get inspiration from the competitors’ designs to make your blog better.

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