If you are struggling with conversions for your business, you must review your marketing strategies carefully to see where you are going wrong. A business will only flourish with proper insights and planning, especially if you want to directly sell goods and services to your customers in the market.
Daniel Klibanoff – How can you increase conversions for your business?
Leading serial entrepreneur Daniel Klibanoff is an experienced specialist in marketing leadership and business growth. He has successfully founded data and marketing companies that today yield millions in revenue in Asheville, North Carolina, USA. His clientele includes eminent names like BlueCross Blue Shield, Citibank, AARP, Chase Bank of Manhattan, and many other prominent companies in the industry.
Besides business success, he is a firm believer in goodwill and positive actions in life. He loves supporting several charitable causes, financially and personally, with his dear wife, Cathleen. Together, they are the founders of the non-profit initiative Angels Among Us to help college students who show deep devotion toward civic duty as volunteers complete their education with financial aid.
Planning for your business conversions
Marketing strategies need to be customized as per your current business goals. Draft them in writing, so you have a clear vision of what you want to achieve. Once you have your goals and vision clear, keep in mind the following-
- Optimize pop-ups wisely- Ensure the pop-ups on your business website do not intrude on your customer’s privacy. They can be annoying if used incorrectly, leading to an increase in your site’s bounce rates. In the process, you will also lose visitors to your site as they will generally not come back again to check out the products and services you offer.
- Provide customers with a free sample or trial- Providing visitors to your site with a free sample or trial is an effective way to convert them into customers. This strategy works well if you offer services or products that need a monthly or annual subscription.
- Make a strong call-to-action- You must have a clear, persuasive, and concise call-to-action in place. It should guide the visitor on what to do and why. For instance, if you sell a product online, your CTA could be ‘Buy Now’ or ‘Order Now.’
- Attractive visuals- Images speak a lot about your product or service, and people get attracted to them. Your website should have engaging visuals to boost conversions. Post high-quality videos and pictures to make them stand out and create the proper CTA for invoking the desired response.
- Offer discounts- You can see an increase in conversions when you offer discounts. Potential customers always welcome a good deal, so an attractive discount will motivate them to buy the product or service from you.
According to Daniel Klibanoff, you must know your target audience before kick-starting any marketing campaign. Start with the targeted customer’s demographics, age, buying patterns, etc. This way, you can customize your marketing strategy to boost lead conversions and increase company sales.
