Augmented reality shopping makes it possible to try on clothes, jewellery, and other products without ever leaving your home. Using your smartphone or tablet with the proper accessories can bring new meaning to the phrase try before you buy by virtually trying on clothing and jewellery to find what works best with your style before heading to the mall or ordering online. If you’re still sceptical about augmented reality shopping, here are some of the top reasons why this technology will change retail forever.
- The Importance of Experiential Marketing
In marketing, it’s all about adding value to a consumer experience. One way that retailers are doing just that is through augmented reality shopping. By using augmented reality apps and displays on mobile devices, customers can see how products will look in their homes before buying them. It’s essentially immersive shopping for an experience that feels almost real. But why should retailers even bother with these apps?
- New Technology Demands New Marketing Approaches
The popularity of augmented reality (AR) has opened new possibilities for marketers and advertisers in nearly every industry. While virtual reality allows users to experience digital worlds, AR uses real-world settings as a backdrop for interactive digital content. This technology is perfect for brick-and-mortar retailers that want to build relationships with their customers without leaving home. But before you get started, make sure you’re informed about some important differences between AR and VR so you can sell your idea effectively.
- The Benefits of AR-Driven Marketing
From its relatively recent entry into pop culture (thanks to Pokemon Go!) to its futuristic-sounding name, augmented reality can seem overwhelming or confusing. But it’s not as challenging as you might think—or at least it doesn’t have to be. Here are some things you need to know to get started in augmented reality marketing.
- Ways to Use AR in Your Next Campaign
Imagine your customers checking out a new pair of jeans at home with their favourite pair and seeing what they would look like before deciding whether to buy them. In just a few years, augmented reality (AR) will make it possible for shoppers to see any clothing or accessory in place on their body as though it was really there. The technology is already being used by retailers such as Neiman Marcus and Fashion X Live, and many others are exploring how they can use AR in innovative ways.
Offer virtual try-ons: To help customers visualise an item in multiple colours or styles, set up a mobile app that allows them to upload photos of themselves and then virtually try on different clothes.
- What Should Marketers Know About AR Now?
Over the past year, augmented reality (AR) has become a hot topic in marketing conversations. The technology has been around for years, but it’s finally coming into its own as major tech companies—and even retailers—get involved.
At last month’s Consumer Electronics Show (CES), several AR-related products were announced. Hope you found the blog informative to know about AR and how it could impact your marketing efforts.
