When picking a Shopify theme, you’ll want to consider the options that match your brand, industry, functional, and design requirements. The selection process can be challenging until you clarify all your business needs. Yet, we have some tips that’ll make it easier for you.
So how do I pick the right Shopify theme? Here are a few suggestions:
1. Determine Your budget
When building your Shopify online store, you will encounter various expenses. If you choose the paid option, these are the costs for the Shopify subscription, add-ons, domain name, and theme.
That’s why it would be best if you planned all your expenses and set a separate budget for the theme. You also need to consider the cost of Shopify expert services, customizations, and the integration of additional features if necessary.
2. List the Features You need
The features you require will be another guiding factor when selecting a theme for Shopify. For example, you may want the following functionality for your online store:
- Landing pages
- Carousel or slider
- Drop-down menus
- Navigation
- Sign-in and sign-up
- Product search and filters
- Shopping cart
- Image zoom
- Size charts
- Pop-ups
- Blog
- Video player
- And more
Make a similar list with all the features you may think of and review them. Highlight the functionality of top priority, and start looking for the relevant themes.
3. Review Themes Based on Your industry
In the Shopify Theme Store, you can search for themes by industry. What’s better, you have numerous options, from home and decor to electronics and clothing.
It offer particular functionality and design options according to your niche. For example, if you sell clothing, the template will feature a size grid, image zoom, and the ability to view different colorways of your product.
4. Consider the Number of Products You list
It’s another significant factor when choosing a Shopify theme. You need to know how many types of products you will be selling to make sure that they will be displayed adequately in your online store. The Shopify Theme Store allows you to search for themes by the number of listed products:
5. Opt For the Official Shopify Theme store
Again, we strongly recommend choosing a Shopify Theme Store for your eCommerce website’s design. This way, you avoid any pitfalls. You get high-quality themes, regular updates, and professional support.
6. Consider Conversion Optimization and User experience
Look at your conversion rates while selecting a Shopify theme. Namely, consider whether the template can turn one-time website visitors into committed customers.
Therefore, pay attention to things like CTAs, page loading speed, and the user-friendliness of the theme. Also, consider whether the template allows you to place social proof to increase your customers’ loyalty.
7. Favor Responsive Themes
Make sure you pick a theme for the Shopify store that is responsive on different devices, especially mobile. It’s critical for your business as users increasingly shop via smartphones. The choice of mobile-responsive themes will significantly expand your audience’s reach and boost your sales accordingly.
8. Engage Professional Shopify developers
Hiring professional developers and designers is the best way to grow your online store and choose a relevant theme. Shopify experts will study the specifics of your business and offer the best solution. On top of that, they will take care of various customizations, feature implementations, and ongoing support for your store.
How to Integrate Your Picked Shopify Theme Correctly
Choosing the right theme is only half the job. Integrating it with your online store is another task you must tackle. See how you can do this:
Adding a Free Shopify Theme
If you’ve decided to select a free theme from a Theme Store, you can add it to your online store in the following steps:
- Log in to your Shopify admin.
- Go to ‘Online Store’ and select ‘Themes.’
- View the top free themes in the ‘Popular Free Themes’ section or click ‘Visit
- Click ‘Add’ to add the theme to your admin.
Trying a Paid Shopify Theme
Shopify allows you to preview paid themes before you decide to buy them. You can view and customize up to 19 templates at once and compare which option will best suit your business. Here’s how you can try a paid theme:
- Go to the Shopify Theme Store and select a paid theme.
- Click ‘Try Theme.’
- Log in to your Shopify admin.
- Go to ‘Online Store’ and select ‘Themes.’
- Next to the selected theme, click the ‘…’ button to open the actions menu.
- Click ‘Preview.’
Buying a Paid Shopify Theme
If you choose a paid theme, then the process of purchasing it and adding it to your online store will be as follows:
- Log in to your Shopify admin.
- Go to ‘Settings’ and then ‘Apps and Sales Channels.’
- Click ‘Online Store’ from the ‘Apps and Sales Channels’ page.
- Click ‘Open Sales Channels.’
- Click ‘Themes.’
- Click ‘Buy’ on the theme you want to purchase in the ‘Theme Library’ section.
Following all these instructions, you can add a Shopify templatse to your Shopify admin and customize it according to your needs. Next, you need to publish the theme so it becomes visible to your buyers.
It doesn’t appear difficult to add a theme to your store. It may seem like you need to go through a few steps before you’re all set. Yet, it’s a bit more complicated than you might think, especially the customization process. That’s why it will be best to engage experienced professionals for this task.
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