A well-established business is all about positioning yourself as a brand in the market and proving yourself better than your competitors. But for that, you must have a brand identity – an identity that represents your organization, its products/services, and values to your customers.
Now, when I mean establishing an identity, I do not mean just giving your company a name. Establishing an identity refers to creating a brand name that builds an image on the consumer’s mind and attracts more buyers. Basically, the brand name should be such that it says a lot about the organization without directly talking about it. On that note, here are 4 strategies to help you build an exclusive brand name. Here you go!
- Observe certain factors
Before you go and create your brand identity, it is crucial that you observe a certain factor about the business. Factors such as you must analyze the geographical location, the company standards, the brand’s expected future, and the industry in which your brand fits.
The geographical factor is important because before you establish a brand name, you must be aware of the language and culture of the place. You need to consider your company’s values, motives, and objectives. Giving a touch of the same in the brand name is often impactful. Besides, you also should brief yourself about the future expansion plans of your business along with the market in your area. There are many case study available in the market related to top brands.
- List down all of it
When you start working on giving your brand a name and an identity, many ideas will pop up in your head. It is advisable to list all of it down somewhere. Try to frame different kinds of names. You can use abbreviations of terms describing your brand. You can use some abstract names as well. You can use the founder name as the brand name. This is usually done by many. Use all these techniques and combinations and frame numerous names you can choose from. Brands promotion is also part of marketing. You get more about marketing then you can choose marketing assignment help.
- Process filtration
When you have a list of brand names in front of you, it will be easier to choose one among them. But before selecting one among them, it is important that you find the answer to a few questions –
- Is it meaningful?
- Is it memorable?
- Is it engaging?
- Does it look good on graphics?
- Is it unique?
- Is it easy to read and pronounce?
- Does it give the opportunity for future growth?
If the answer to most of the questions is yes, then settle down with the name because that is your best choice.
- Check for availability
Once you have a name, there is a very important thing that you need to check. That is the availability of the name over the internet. This is the era of digital marketing, and you need to popularize your brand over the internet way more than you do it offline. Hence you must check search engines, social media platforms like LinkedIn, domain registers for URLs and trademark authorities for the presence of brands with similar names.
It is better to avoid names that already exist because, first, it will kill the uniqueness. Second, it won’t attract much traffic, and it will take a lot of time for you to completely discreet your brand from the others with similar names. Now, how do you do that? Here are a few steps market your brand and conveniently.
Endnote:
Now that you know all about brand names and marketing your company as a brand, buckle up your seat belts and get ready since this would be quite a rollercoaster ride. Gather all your energy and start working on it to become a brand that stays in everyone’s memory always. All the best!
About the author – I am Jacob working as an assignment expert in MNC. We have total of 10+ years experienced in writing like solve my accounting paper, business law case study examples, custom writing service, taxation law assignment help and assignment help tutors etc.
