Hearing this since we started working in a graphic designing department that the whole brand and business depends on design. Because your logo is the very first thing that people see and they might judge you by your design. Have you ever visited websites with zero functionality but good designs, no, right? Well, because it’s unusual that a website with good design lacks functionality.
The logo of your company might create a first impression like no other company but that doesn’t mean you should ignore other aspects. Because your business depends on so many things and good design is one of them.
Ten Reasons Why Good Design is equal to Good Business!
There are several reasons why you should pay more attention to your company’s logo and we are going to write the ten most important reasons below. So, tighten your seat belts and stay with us throughout the ride — who knows you might get to know the reason why your business is not getting enough recognition and revenue.
Do you know that you are most likely to outperform companies with weak logos only if you work on your brand symbol? You just need to hire a professional and experienced logo designer and you are good to go! Anyways, time to dig in.
It builds trust
The first and foremost important thing is building a good relationship with your consumers. Because these people are going to decide whether your brand is good or not. Besides, no one wants to explore a website that is not appealing to the eyes and if the design is not good then the site is most likely to try your patience. A good design is a proof that the functionality of your website is smooth.
Bad and weak design is the reason why people don’t stay longer on your website. If you are still wondering why can’t attract consumers, well then you surely need to build trusted relationships with your consumers. Unless they trust you completely, it’s hard for them to step forward.
Makes your brand memorable
The second reason that makes the good design more important is that it helps you to build a brand that remains popular even after decades — and everyone remembers it like day one. You can take inspiration from some of your childhood brands that are still as new as the day they were first introduced. Such as Cadbury, Kit Kat, Pepsi, 7up, and Coca-Cola. These brands have the most catchy taglines and designs. Feeling nostalgic? Well, same.
The first impression
If you want to create the first great impression then you need someone who knows how to handle company profile design professionally. Always remember that what’s done can’t be undone so make sure, you hire someone whose work is all you want.
It’s a motivation
Then comes motivation. A good design gives you lots of motivation. And does not only motivate you but each person who witnesses it. However, it depends on your logo’s intention and its meaning. You can say anything or convey any message through your logo and it can make you a hero or just a pure villain. So make sure that you say something that makes sense and nothing controversial. Although, that will work too.
A good design makes your brand stand out
Looking forward to standing out in a crowd with your brand? We don’t find it impossible since we have personally met so many business owners — they started from scratch and now they are some of the most renowned names in the industry. As you know that there are various soda companies but what makes brands like sprite, Coca-Cola, etc. stand out? Their design and advertisement. So, work on your design and stop looking around to find creativity, it’s within you, and your mind. Great designs come from great minds and observation.
Easy to use
Not many people know — but a good design makes your website functional just like we have mentioned earlier. Every web designer knows that if your website is not easy-to-use then it’s purposeless. If a visitor comes to your website, he expects everything to work smoothly for him, or else he’ll just exit. Which, btw, is not a good thing for your business. Instead of giving your profit, weak design impacts negatively.
It promotes consistency
As everyone knows that consistency is the key and not just in running a business but in everything you need to be consistence. Be it your studies, work, or personal life — if you want to be successful then you need to be stable. You can imagine the outcome if you practice this in your branding and design also.
Talks about brand values
You don’t need to knock on every door and tell people about your values if you hand over this responsibility to your designer. You just need to brief him about everything you want in your logo. Your logo design alone is enough to talk about your brand values and when consumers know your values it becomes easier for them to decide whether they want to invest in your brand or not.
Social media success
Social media platforms can make your brand reach new levels of height only if you use them correctly. It doesn’t even take an hour to make things viral on social media. But, what’s the right way to get social media success? With the right design of course. Something that is aesthetic and appealing to the eyes. And also, a pinch of marketing. And see how it grows like a brand new plant.
Good design = good business
By good business, we mean good money! You are most likely to earn more with the correct strategy, yes. But the design makes it ten times much better — when the value of your business gets increased with a good design, it also boosts sales, and that ultimately helps you to shift to a better position financially. Therefore, a good design is equal to good business.
Wrap up!
Whether you pay attention to what we have said above or not — one thing that needs your complete attention is your business. You wouldn’t want anything to go down the drain just because of negligence, hence, start working on your logo, symbol, and design from today!
