It is very important for rights holders and broadcasters to be aware of this change and to be where the new consumers are, where the young people are. There was a time when it was really easy to be an announcer, because everyone turned on the TV, looked at the screen and everything was the same. There are three, four, ten, twenty channels, but that’s the only way to consume content. That has changed. For us, for rights holders, for broadcasters and also for brands in general, it is a very important task to know where the public is.
“Technology has changed a lot in recent years and opened up a lot of opportunities for 스포츠중계 but also for brands, for clubs, for leagues, to connect more directly with fans.”
Television rights are by far one of the main sources of income for football clubs and sports organizations and the centralization of rights has proved more profitable for the major leagues. Who controls the content?
I think broadcasting rights are very important for clubs and leagues;
We know the percentages and sometimes they are very important I think. And these clubs and leagues are tasked with being profitable, given the fragility of rights. Control of the content, of the centralization of rights, falls to the organizers of the contest, in this case the contest. This is the link that, by centralizing the rights of all clubs, can also offer a unified product that can be marketed worldwide.
Two years ago I had the opportunity to interview your colleague,
Peter Manes and Peter. He then said: “Paying young people to watch sports on TV is a big challenge.” Is that still true?
Of course, that is the biggest challenge we have now. Connecting with a certain audience is one thing, whether it’s the so-called “baby boomers,” the 10th generation, even the earth.
The world of broadcasting rights is constantly changing.
That has changed since I started in the industry in 2000. The difference between then and now is the pace of change, through consumer behavior and of course technology. Technology has changed a lot in recent years and has opened up huge opportunities for broadcasters, but also for brands, for clubs, for competitions, to connect more directly with fans.t