Considering the wide variety of company, brand, and domain names, entrepreneurs setting up a new venture may think it okay to keep just about any name they like for their business. However, the company name is its identity, which is vital for customers to recognize, differentiate, notice, and recall for competing effectively for market share. Along with the company name, you must also choose an appropriate domain name that is easy for customers to look up online. However, with millions of domain names already registered, it can be hard to find a unique one that can build on the company name for synergy in advertising and brand building. If you looking for the perfect domain name for your business, you can try the following tips:
Use a .Com Top Level Domain Name
The most popular top-level domain name by far is .com, and even though you have many other options available, it still pays to stick with .com. Most people type it in by the force of habit, and if you have a different TLD, they will not be able to access your website, think it is down, and form a poor opinion of your professionalism. Some of the new options of TLDs for company names for sale in recent times may be unknown and deemed untrustworthy by the target audience.
Keep the Domain Name Short and Simple
Since most people find it hard to recall long names, you must choose a short and simple domain name. People are also likely to make more spelling mistakes while typing out a long name, negatively impacting your website traffic. Also, you must avoid names that are hard to pronounce and spell because, according to Forbes, it leads to the loss of potential traffic.
Avoid Using Numbers, Hyphens, and Doubled Letters
Including numbers, hyphens, and repeating letters may seem an easy way of differentiating your domain name from others and registering it, however, the same things will trip up your target audience because they are not intuitive and require attention to detail by users, something that’s hard to get in a word full of distractions. Besides being hard to spell and pronounce, users are liable to type them in wrong. Conveying the domain name information becomes much more difficult when speaking to someone.
Be Specific, On-Brand, and Unique
While the domain name must be unique to prevent the target audience from becoming confused, you need to ensure that you do not come up with something quirky that has no connection to your company name or brand. It is challenging but possible to think of a domain name that is clear and concise while being unique and on-brand. When deciding on a domain name, you mustn’t lose sight of your company name and its business niche to attract maximum website traffic.
Conclusion
When hunting for a domain name, you should never restrict yourself to a single name because once you have decided on a probable name, you must check if it is available for registering as a domain name. You must also avoid domain names that are too similar to existing businesses in your niche to avoid legal hassles.
