The echoing of the creator economy platforms isn’t the aftermath of the pandemic or any temporary incident; rather, it was an outcome of a decade of content creation and consumption. With the influencer marketing industry, the Creator economy has a total addressable market (TAM) size of $104 billion currently, which is further expected to surge in a surreal manner.
Creators aren’t just gaining prominence because of the content they produce. Instead, content creators’ relaxed and convenient lifestyle, where they can operate and earn from home, is a primary temptation point for beginners.
However, after the pandemic, the excitement and engagement of workers to work from home have surged because they have experienced their productivity grow while they operate remotely.
The short video apps, like Instagram reels and YouTube shorts for quick and engaging promotions, is, acting like a radio station for content creators. More and more creators are terming themselves entrepreneurs, and new brands are launched on a quotidian basis
What will happen if, in this scenario, we introduce content creators and knowledge professionals to CallXP?
A digital toll line for content creators. Even if you are a dentist or a nephrologist, you can build a profile on CallXP and watch your income grow three times. It’s a one-stop solution for content creators to build and capitalize on their skillsets.
It sounds like a marvel for the creator economy, right?
Let’s study the three paramount reasons behind this boom in the content creator platforms;
- A giant transformation from television to Social media: If I may ask you a question, how many hours do you spend watching television nowadays?
Not even one hour, right! This is the giant impact created by the Internet and social media platforms. Television is history and antiquity in disguise, and that is why when I put up this question, we suddenly realized the worth of social media platforms.
According to a report published in 2018, Instagram users spent 53 minutes on average on the platform, consuming and uploading content. While this figure would have surged by now, especially after the pandemic.
We today spent most of our time on social media, scrolling the news feed, following various creators and influencers, and consuming content. The primary impetus is that brands prefer web content creators to promote their products and services.
In the midst of this boom, you notice a pattern of how the new creator economy platforms or start-ups are coming up. CallXP is a virtual platform for monetization, and with its newest and upgraded version of virtual interaction medium, it has unclogged various revenue-earning streams of income.
- The expansion of revenue streams of social media platforms:
Though late, social media giants like Facebook, Instagram, Snapchat, and YouTube have realized the worth of content creators. Because of the content, the platforms are able to earn a hefty amount of income. YouTube takes 45% of the ad revenue earned by the creators.
To put an end to this exploitation of their content creation, creators are now shuffling between numerous platforms to make a living from their content. This pushed social media platforms like Instagram to give badges during their favorite creator or influencer’s live sessions to add a way of earning. Also, Facebook introduced various exciting revenue-earning features, including paid online events, fan subscriptions, and in-stream ads.
Being the most used method for content creation and content consumption, YouTube has spent $100 million to make YouTube shorts. In this model, creators will be paid on the number of views they get and the overall engagement with the audience.
Everything we are watching around ourselves depicts a mirror of the futuristic revenue-earning methods, which is the path to the future.
- The unfolding of the creator marketplaces: A new concept referred to as the creator marketplaces are coming into light because the creators demand a stable wage. However, the fact is out of 50 million creators, only 4% are able to make a living out of these marketplaces, and the rest, 96% are left to struggle.
This massive gap can only be bridged by a platform like CallXP. Where it’s upto the creators to decide in which form they want to earn. Creators can personalize their website linked to the CallXP account, and our exceptional team will sort everything else. Like educators, entertainers, and consultants, creators just have to focus on creating unique content. CallXP will handle marketing, branding, promotions, and bringing in new clients.
Creators can host a paid webinar and conduct live classes using the calendar attached to the admin panel. The payments gateway of CallXP will direct the payments to the CallXP wallet. Additionally, creators will be bestowed with a digital visiting card linked to their website.
Conclusion:
The creator economy is fabricating a way to the future. The futuristic ways of living and earning a stable income by operating remotely and the fading away of offline workplaces!
