In the year 2022, we have many options available for advertising our products. As in the olden days the only means which an advertiser has was print media, and much later comes the electronic media. But, now as the internet progressed through the years the podium has drawn the outbound reach in surge capacity. Now we have social media, word-of-mouth, gorilla technique, video advertising, and many others. However, there is one stream that is gaining immense popularity right from the 70s till now, without missing any hit chance, and that is custom patches.
The reason why custom patches are essential for business marketing
There are several factors allied with custom patches being essential in the marketing component. It is not just a piece of cloth that can stick on, it is a mode of recognition, a medium that speaks louder than words. Through custom-made reinforcements, the identity of certain groups can be recognized. These tiny pieces of cloth and rags work at a large scale right from the marines to your everyday babysitter’s club members.
Identify a cause
It is noted that businesses that are associated with a cause, are paid respect and regarded best by the customer. And, if any organization or a b2b or even b2c is adopted a cause, make wearing patches compulsory to all its workers, so that connotation will be seen throughout by the viewers and seekers. For instance, #BlackLivesMatter is a cause that triggered the entire world against the brutality of police over skin shade racism. Many notable organizations and teams wore bespoke patches on their uniform, and jerseys to support the cause. Like Bumble, Uber, Facebook, NBA, and many other conglomerates.
Hold customer’s attention
If you see a bunch of people wearing some striking colorful patches, dining in a local diner, wouldn’t that entice you? Who are they? From which organization do they belong? They will surely grab your attention, and through this striking interaction, you will have a flashback memory when you want to try a thing similar to that business. This is the power of custom blotches, which never leave your mind, and it captivates it by making you curious.
Brand ambassador tactic
Who is the brand ambassador of your company? Not the explicitly paid ones, we are talking about those, who wakes-up every day just to come and work. Indeed, they are your employees who are true envois and the dedicated one too. Hand them a bunch of patches, and let them distribute to those who are deemed worthy to them. And what can be more amazing than seeing your workforce all wearing covers on their caps (if it is an on-site construction work), or on their uniform, as a monogram.
Give-away custom patches
Giving away business cards, pens, and calendars is too cliché, and probably an old practice now. Though, if you want something new, and an idea that makes potential customer grip stronger, then why not give away custom patches, by ordering in bulk you can save huge bucks on custom back patches in UK and have some amazing deals up for grab.
Importance of custom patches
The patches industry is one of the highest-grossing businesses around the world, and the reason behind this success is very minute. If we look into that one prime reason. That is it gives a sense of unification and creates a distinct identity.
Uniformity
Wearing identical clothes that too in a uniformity gives replication and a sense of amalgamation to that linked brand or sector. This is one of those feelings in which one takes superiority. If you are from the firefighter sector. Then a simple blazer with a custom patch on it, in an evening ball, will make you look stand apart from the rest. Moreover, it will also work in a sense of entitlement that you belong to such an honorable selfless community. So you see this, the effect this little piece of fiber has at large? This makes us ponder over its uniqueness, and design which makes each, and every piece apart from the previous lot.
Creates a brand identity
Have you ever seen Top Gun, a Tom Cruise starred movie, and how the jackets have gone crazy popular after the release of the film in 1986? The unique factor which makes this jacket stand apart was patches all over the plain leather sheathing. The style of the jacket and the craze of the protagonist make this movie come back with its much-awaited sequel after 3 decades. By adding blotches to your apparel, see how it created the magic.
Sense of pride
Through patches, the marines, army, and navy are categorized upon ranks. The grade of a soldier is seen through the patch he is wearing on his uniform. The troops always share their patches, when they are deployed apart from their regiment, this gives them a warm emotional feel, being home away from home. And, top of that wearing your home country flag patch on your chest is a feeling which cannot be described in words.
Adds style
Patches can jazz up your simple plain boring wardrobe, in the lit and happening one. The usage of patches in the apparel industry dates back from as early as the 60s. During that time, denim was the popular clothing material, teens, and hippies used to stick patches on their jackets, to show their association with some kind of cult or group. Even if we see now millennials, and gen-z use these on their caps, and t-shirts.
To sum up
Custom patches have always been an implicit part of the marketing stream. It is one of those tools that is adhered to by professionals in the usage of implementation to promote their business and brand. There are many vital factors that are taken into consideration when choosing custom patches over centuries-old rigid giveaway merchandise like pens, calendars, and pencils. This will be a penetrated way to make a move and adjust to a new setting with the millennium happenings that are trending worldwide.
