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Why isn’t your website generating leads for your company?

Is your website’s functionality satisfactory to you? If you’re not, don’t worry; you’re not alone. Many companies discover that their websites aren’t performing as well as they could. There are various reasons for this, but thankfully, there are some simple solutions to get your website back on track. Check out the most common website issues today before approaching a top SMO company in the USA:

Code that is a mess: Building a website requires a lot of coding, especially as the site grows in functionality and features. If your code is disorganized and messy, it can cause many problems. It can affect how your website is supposed to work, but it can also affect search engines’ ability to properly index your site’s content, lowering your search rankings. Incorrect robot.txt files, a lack of a sitemap file, and no HTTPS found are all examples of common website coding issues.

Inadequate SEO optimization: Visitors will appear out of nowhere. You must properly optimize your website for SEO process use. Proper SEO optimization aids search engines from incorrectly identifying your content and can help you improve your SERP rankings, increase your exposure to your target audience, and drive more traffic to your website. 

Broken links: Broken links are links on your website that don’t work, whether they’re links that direct visitors to your website page or links that lead to a page that doesn’t exist on your website. When you click on a broken link, it’ll take you to a 404 page, where you’ll see a message stating that the page you requested could not be found. Broken links can cause several problems. If visitors click on a link and it doesn’t take them to where they expected to go, they will be frustrated. It harms your website and brand. Broken links also signal to Google and other search engines that your website isn’t kept up to date. Your search engine rankings may suffer as a result of this. When your rankings drop, your website’s exposure drops, resulting in fewer visitors.

Design flaws or out-of-date websites: A website’s overall design must be both functional and appealing to the eye. After all, visitors will judge your website based on its appearance. Website design trends, on the other hand, shift frequently. If you haven’t updated your site in a few years, it is most likely outdated. The more out-of-date it appears, the less professional your brand appears. To follow modern website design principles, you must update your site regularly. Poor or outdated website designs are known for various issues, including improper use of subdomains and subfolders, low-quality images, and the use of a marketplace theme, among others.

Slow loading times: Visitors’ website experiences can be ruined by slow loading times. Few people have the patience to wait more than a few seconds for a page to load, especially given how quickly other high-quality websites load. They can find a site that will load if yours does not. Most of your visitors will expect your page to load in under two seconds. Expect to lose around 90% of visitors attempting to visit that page if it takes more than three seconds to load. 79% of visitors won’t return to your website if it takes too long to load.

Landing pages that aren’t working: Landing pages are critical to your ability to convert leads. They assist in reinforcing the benefits of your offer, keeping leads focused, and guiding them through the conversion process. If your landing pages are bad, your conversion rate is likely to be bad. A catch-all landing page, missing calls-to-action, not setting thank-you pages, and more are the most common mistakes people make when creating landing pages.

The better the user experience, the fewer issues your website has. And if your user experience is good, you’ll have a better chance of converting new leads and keeping potential buyers interested. Although it is critical to rank well in search engines, it is even more critical to ensure that your website meets the needs of your target audience. Poor SEO process use will hurt your ability to find new leads. Thus, visit our website right now to gain an advantage over your competitors. We are a top SMO Company in the USA, providing top-notch services. The best part is that we completed our project on time. Visit us today and see how we can help you expand your business.

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