Market Research vs. Marketing Research (The Great Debate)
You say toma-toe, I say toe-mato. You say marketing research, I say market research. Are we saying the same thing, though? Are they interchangeable synonyms? (And aren’t all synonyms interchangeable anyway? Discuss.) These questions have confounded marketers for thousands of years, appearing in ancient Egyptian hieroglyphics depicting Horus and Set battling over the terms (okay, […]
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