Long code vs. Shortcode: what’s the best bulk SMS service for your brand?

Long code vs. Short code: what’s the best bulk SMS service for your brand?

If you have never used bulk SMS service to attract your customers, you are missing out on huge profits. With open rates averaging around 98%, SMS can be a great strategy for getting and keeping customers’ attention.

One of the most important decisions you need to make when combining your text marketing is choosing between short code or long code for sending and receiving messages. If you are new to text marketing, it is worth considering how these two types of code differ and how to choose the right one for you.

The difference between upper and lower case is the number of digits used to send and receive messages. Both types of passwords have many advantages. So it is important to understand what makes them different before using the bulk SMS service.

As the leading bulk SMS provider, we’ve researched their characteristics and how you can choose the type of code that best fits your brand’s marketing goals.

What is a shortcode?

A shortcode is a 5 or 6 digit number that organizations use to send SMS and MMS messages to their users. It is recommended to use shortcodes for one-way correspondence with customers and these are often used by different organizations at the same time.

The main benefit of using a short code SMS service is that it costs less per message and allows you to send text messages quickly. The marketing team must therefore choose to send SMS to a large list of users.

Shorter codes shared by many brands use keywords to ensure that text traffic is well organized. For example, if three names had a similar shortcode, each would have to use a unique keyword that separates the messages sent in the common shortcode. If one of the brands is using the keyword “hello” to attract customers to marketing exchanges, the other two brands may not be using that keyword.

Use cases for a standard SMS shortcode include:

    One-to-One Transactional Alerts

    Promotional Messages

    Two-factor Authentication

Let’s discuss a dedicated short code, now

If you don’t like the idea of ​​sharing a number by different names. There is a special SMS shortcode that offers elite use of a number in a company. The advantage of this technique is that you are not limited by the keywords that you can use.

Since there is only one company using the keyword, there is no compelling reason to distinguish text traffic with specific keywords, which gives you more freedom and creativity in your SMS campaigns.

Exclusive shortcodes also have a much faster processing speed, around 30 times faster than a common shortcode. If you have a common password and another organization says something specific in that password, your post can be postponed.

An important point about proprietary shortcodes is that while they can increase brand loyalty and recognition value. They are also associated with higher installation and maintenance costs.

Use cases for a dedicated SMS shortcode include:

    Making a custom shortcode for a “text to join” campaign

    Adjusting your shortcode with your brand image

    Sending users your contact card to save on their mobile phones

What is a long code?

A long code is a 10-digit number normally used for two-way customer correspondence. The main advantage of Bulk SMS Service in Bangalore with a large number of codes is that they can be personalized to match your company’s brand and appear more personal to customers.

Long codes can also be used to reach a global audience, making them the ideal choice for brands looking to grow their business in global markets.

Finally, there are some drawbacks to using long code that you should be aware of. Large passwords don’t have the same approval process as shortcodes, so they can reduce your messaging.

Also, large codes have much slower processing speeds. Most providers are only willing to send an SMS with a long code every second. This makes it difficult to go on an SMS crusade where you might want to SMS a large crowd or if you offer an SMS message.

How to settle on Shortcode versus Long code for your brand?

The choice between shortcode and long code depends on the specific business goals you have and want to solve with the bulk SMS service.

If you plan to send out an SMS campaign and send it out to a large number of contacts. Using a short password is probably your best bet. The bulk SMS service with shortcode allows you to send a large number of messages instantly. And use media files like pictures, GIFs, audios, etc. Shortcodes are also included and are supported by most cellular networks. So that your messages are not considered spam until they reach customers.

If you want to use text marketing for bidirectional customer emails, a good SMS code can be the perfect decision. The right codes help make your messages more personal and can be personalized to match your branding and market value. Despite the limitations of SMS, large codes are easy and inexpensive to set up. And can offer a variety of benefits that will benefit your business’s SMS marketing efforts.

The choice between using a short or long code depends on the customer experience you need to provide. There is no straightforward answer as to which technique is best, as both offer tremendous benefits. Your final choice should be determined by the marketing goals and needs of your target audience. The experienced bulk SMS provider will help you decide what is best.


Are you considering using the bulk SMS service to send text campaigns to a large list of clients, or would you say your focus is more on providing great two-way communication with your clients? The choice of SMS code to use depends on your answer to this question.

If you are still not sure, our SMS experts will help you make the best decision about how to communicate your name. At GetItSMS, we help brands grow their text marketing efforts. And get the best performance from their business through bulk SMS services.

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