How to Optimize Images for Website Speed?

How to Optimize Images for Website Speed?

Did you know that your customer will go away if your website is not loading longer than 3 seconds?

And, when your site is not performing well, it will affect your sales and question your brand proposition. Thus, website speed is a major facet of your site performance. Large files can go slower down your site.

Mostly, people do not optimize images and upload bigger files which cause website performance to be slower. Hence, image optimization is a crucial part of having a successful ecommerce website.

Thus, let’s take a tour of optimizing images for website speed, yet first, we need to know what image optimization is and why it is salient for your website.

Nonetheless, you can also search for a website speed optimization service.

What is image optimization?

Image optimization implies bringing down image file size without hampering the quality. A lower size image helps your site perform fast. But you need to ensure the quality of your image as well for ranking it in Google.

To improve website performance, balance image file size, compression level, and image height-width to compress image size without losing its quality.

You can use compression technology to reduce your file size by maintaining image quality. Also, use a speed test tool to check your website performance. Finally, Optimize your web images if they are large.

Why is image optimization important?

You need to optimize the images of your website. The question is how much paramount it is to optimize images on your website.

For an ecommerce business, people do not see the products physically. Images are the only way to win their heart.

Simultaneously, you cannot upload large images as it will slow down your site, eventually bothering your customers and going away from your site. And, unoptimized images affect your site negatively.

Therefore, check out the importance of image optimization for website speed.

Improve Website speed:

Webpages load faster if you upload optimized images. Keep in mind that if your page load time is slow, your bounce rate will get high, which is negative for your site optimization.

Additionally, if your site speed is slow, the search engine will crawl fewer pages with all their budgets as Google counts time to the first byte considering page speed. So, an unoptimized image will affect the whole site optimizing procedure.

Ensure better browsing experience:

Slow loading pages have high bounce rates. So, to make a stronger browsing experience for users, optimizing images is a must.

Because when your site speed is high, your customers will have a better user experience, they will stay on your page for a longer time which will affect your site ranking positively. And thus, your site will get more engagement which will drive your sale.

Assure Great search performance:

Search engines can optimize your site well if your image is optimized. Optimized images greatly impact search performance which helps build your brand and get more traffic to your site.

Image optimization helps increase conversions in SEO. Thus, image optimization has to be taken care of to build a better ranking site.

How to optimize an image for website speed?

If you think that image optimization is a complicated process, hold on. You need to balance the image size with its quality to optimize it.

When the combination of compression and image dimension is perfect, you can easily size up your image by 80%.

Let’s check out the process in detail:

Format the image file:

First, choose the right format of the image for your website. For instance, you should use GIF for animated images, JPEG for more colorful images, and PNG for simple images.

PNG is an uncompressed image type, so it has a higher quality of images. But JPEG is uncompressed, so optimizing your image will affect the quality a bit. And, GIF is the best option for animated images.

You need to choose the image type carefully when you compress it.

Compress the image size:

Compressing images depends on what tool you are using to compress them. Say Adobe Photoshop has built-in compression features. You need to find the best and convenient means to optimize your images.

Change image height and width:

High-quality photos are not well suited for the website. But normally, photos taken by phone or digital camera have high resolution and large height and width.

To optimize high-resolution images, resize the images by reducing the dimensions in image editing software because reducing image dimension diminishes image size without losing its quality.

Some basic image optimization techniques

If you keep an eye on some basic techniques for optimizing your image, your website performance will be better than before.

  • Create image names with primary keywords.
  • Add proper alt attributes to get a better render.
  • Downsize and sharpen your image while resizing it.
  • Optimize your thumbnail size by making the file size as smaller as possible.
  • Use image sitemap to get noticed by Google.
  • Be careful of using background images or other decorative images which are non-product related.

Final Words

Image optimization is technical, which sometimes can be difficult to run down by the website owner. But image optimization has no other alternative to get good website performance.

Therefore, to avail of website speed optimization service for best image optimization practice, search some technically sound service providers.

See more: How to Save a GIF from Twitter

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