Reviews
When launching a product on Amazon, the first step is to make sure you have email automation set up, meaning that every customer will receive an email with a link to easily review the seller and, after the delivery, another email that will ask for a review of the product.
Amazon SEO
First, an Amazon seller should understand the basics of the search algorithm.
Amazon is a seller like us – they’re always striving to get more traffic and convert that traffic into more sales. To do that, the search algorithm will show the product with a higher chance of being sold for a specific search term.
Amazon Sponsored Ads
It is pretty common to use Amazon-sponsored ads to promote products, but it is definitely important to use Amazon advertising campaigns to promote knowledge.
When using Amazon advertising campaigns, you can get reports of what people searched for, and how many of them purchased. This will truly help you find quality keywords for your listing. If you do this carefully and precisely, you can find many keywords and implement them to get relevant Amazon organic traffic, even in your product title.
Drive External Traffic
Increasing sales outside of Amazon is never an easy task, but it’s definitely possible and provides a great return on investment if done properly.
Amazon B2B
Lately, Amazon is improving its B2B section, and sellers using the program can earn from this traffic significantly.
When selling for a business on Amazon, you can offer tiered quantity discounts, only available for customers in the Amazon Business Seller Program.
Amazon Global Export
Specific products sold by FBA are eligible for Amazon Global Export. Usually, your chances are higher if your item is not oversized.
Moreover, you can reach hundreds of millions of new customers who visit international marketplaces by selling globally. Depending on your location, some of the new markets may be easy to reach.
Get more products
This tip is probably the most important to improve the paycheck you get from Amazon: always keep your next product in mind. Use the Amazon fee calculator, make sure you are not getting into a trendy product that may drop soon, and try to choose products that are not seasonal. You can use Google trends to test that & amazon seller product search tools to identify top-selling products
Connect with other sellers
There are many Facebook groups for Amazon sellers, reviews, coupons, and so on.
A great piece of advice would be to stay active in these kinds of groups. As Amazon keeps changing day by day, tips 1-9 may not be relevant tomorrow. This last one, however, will forever be relevant: you want to be the first in your niche to jump on the chances to get more traffic and better conversions for your product listings.
To increase your sales on Amazon, make sure to follow all these tips carefully, be organized, and keep optimizing and testing – and your only issue will be keeping your items in stock. Always remember: for a product that brings you profit, it is much better to overstock (and sometimes even pay a long-time storage fee) than find yourself out of stock.
