Creating a website seems simple. But this work requires expertise and precise know-how to attract significant traffic and to ensure effective referencing on search engines. Read out for 8 tips to Create a Website.
What is the right process for a successful website?
The creation of a website is a real project that must be developed down to the smallest detail.
1- Precisely develop the project
To do this:
Analyze your commercial offer to fully understand your market, your offer and your customers
Set your goals:
Define the target audience you need to analyze and characterize
Think about your content by focusing on relevant, precise and easy-to-access information
Plan a good indexing strategy to facilitate the positioning of your site in search engines
Establish your budget which must take into account the creation and maintenance of your platform.
2- Use WordPress
WordPress free software is a complete CMS, a solid and efficient system that allows you to easily create a personal or business presentation site, then to easily develop it.
It is used to design most content pages such as blog posts, product sheets on an online store platform, contact pages, etc.
3- Use a responsive template
The Responsive Template is a solution that allows a site to display well on the screen of any medium (computer, smartphone, tablet). This program is essential for the design of any internet page.
It is considered a ready-made site, the architecture of the design, the backstory that hosts the elements of the page.
Its advantages are numerous, in particular it makes it possible to reduce the time and cost of creation, unlike the tailor-made design developed with a model produced from photo software. It is also used to separate textual content from formatting and presentation.
4- Buy a domain name and hosting
The domain name is your internet address, it is essential for the realization of your project. Your customers will only be able to find you on the web by this name.
You have to make the right choice of words and extensions to make it meaningful to the audience. Then, you must check that the name respects the AFNIC charter and the rights of third parties.
To buy your domain name, contact a registrar who will send your choice to AFNIC for validation.
A quality web host keeps your site running smoothly, the opposite can be catastrophic for your business.
5- Optimize the site for natural referencing
SEO is a free mechanism that allows search engines to select or sort search results on a user’s request.
It is opposed to paid referencing which consists in paying an amount to a search engine to make a site rise in the first ranks of the results pages.
The natural referencing (seo) which is used to optimize a platform requires expertise and proven experience in the field of the web. Apart from keywords, optimization principles change depending on the site and its environment.
6- Use good plugins
A plugin is software that supplements and improves the functionality of a web page. It is an element external to the CMS, which can be sometimes incompatible with the main software (for example WordPress) and with your site.
It is therefore important to have all the information about a plugin before installing it. Certain criteria make it possible to assess the quality of the software. These include the tool’s compatibility with the WordPress version, its last update date, the number of downloads, the version number.
Plugins are used for various functions: translating a site into several languages, optimizing natural referencing, managing broken links, optimizing photos, analyzing traffic, etc.
Learn more about plugins for wordpress
7- Create effective content
Content is king, they say. Its quality has a large part in the performance of a website and in the visibility of a company with its future prospects. Your writings allow you to reference your pages and make your platform visible on search engines.
From an editorial perspective, this content encompasses the body of text in all its forms: videos, photos, images, drawings and audio recordings of the pages of a website.
8- Excel in user experience (UX)
User experience or user experience is the emotional feeling of a user in front of an interface, a service or an object. It differs from usability, ergonomics and design.
It is the way in which a website or an application is perceived and felt by its users in terms of its ergonomics, its navigation qualities and its content. UX contributes to the efficiency of a platform and also constitutes a factor of loyalty to the company.
It aims to create a pleasant experience while using a platform while maintaining the desired result. UX makes the programs more desirable, more useful, more navigable, more credible, more accessible.
This approach combines ergonomics and human sciences to find the most suitable approach for the target depending on the offer. The more adapted the approach, the more the satisfaction attached to this offer increases.
It is not an exact science and its implementation requires continuous processing to adapt it regularly to users.
Related Readings: What is WordPress and how does it work?