I know, I know. It must be really frustrating to see your website fail to generate revenue. After all, you are pouring a lot of time and money into it and it’s not bringing you any money or customers. It’s hard to justify the existence of a website when you can’t seem to make it pop off even after hours upon hours of on-page and off-page SEO and design work. Maybe you haven’t chosen the right SEO company and maybe, it’s time for you to pull the plug…
But wait! Let’s give this one last shot before we give up. Let’s see where the problem is to try to solve it. Maybe we can find out why your on-page SEO strategy is lacking and find a way to fix it. I mean, what do you have to lose? You’ve already spent hundreds of dollars and hours doing fruitless one-page SEO. How bad can 5 minutes of reading a blog be?
In this post, I am going to share with you four possible reasons why your on-page SEO strategy isn’t working. Stay tuned.
1. Your Content Is Weak and Unoptimised
When you start a website, it’s essential to fill it with content that justifies its existence. For instance, you can’t consider your site a magazine website if there aren’t enough blogs and articles in it. On the other hand, if you own a business site, the content of it must reflect all the aspects of your business. In this stage, the mindset of people could be shifted towards “quantity over quality” and this can cause many problems in the future. You might rely on unprofessional writers. There’s also the huge possibility that those writers have no idea what SEO friendly content even is. And there’s also the chance that you might have mistakenly posted plagiarised content and some web pages are turning into zombie pages…you see where I’m going with this?
When push comes to shove, you have to decide on the type of content that gets posted on your site and at that moment, you have to choose quality over quantity. Otherwise, nothing is worth it if the content isn’t good enough.
2. Implemented Keywords Are Too many/Too few/Useless
To put it simply, keywords are basically the words you want your website to be known for. For example, If you have a restaurant, you might be focusing on keywords such as “restaurant in ‘city'” (city being the place you are, obviously) or “seafood restaurant” and many more. While it’s necessary to use such keywords, it’s also important to implement them with the right mindset. Some keywords are very strong and effective, but you have no chance of using them effectively since all of your competition is implementing them. On the other hand, some keywords are untouched (maybe they are too specific or too weak) but the chances of ranking higher in SERPs with them are pretty slim since few people actually search for them. There is also the chance that you are either stuffing your pages with keywords or using none at all.
All these reasons could be why your keywords fail to bring your on-page SEO game to a level where you are satisfied with your site’s performance. So, I suggest you take a step back and analyze your keywords one more time and see what needs improvement. Try using tools like Keyword Tool, Keyword Finder, Ahrefs, and Semrush.
3. Your Site Takes Too Long To Load
Even if your on-page SEO is on point and all of your strategies are near perfect, it all amounts to nothing if the site takes 12 seconds to load. When designing a website, one must put a balance between maximising the design/content elements and optimising the site’s security, speed, navigability, etc. While all of these technical issues are important in their own way, low speed is more essential since it can leave a very bad first impression on users and Google alike. If a user has to wait 12 seconds or so every time they visit your site, they will not come back. In order to reduce the loading time, you could try these methods:
- Compress images
- Don’t use too many plugins (especially if you use WordPress)
- Tone down the extravagant design layers
- Choose a good host (a very important step before you start building a website)
- Try to use cleaner codes
- Implement a Content Delivery Network
4. The Site Isn’t Optimised For Mobile Phones
I mean, pretty self-explanatory, isn’t it? Nowadays, smartphones are more accessible than desktop computers. It’s easier to shop online or use social media networks with a phone than it is with a pc. But unfortunately, many websites do not prioritise mobile optimisation (or they do, but it’s secondary). Therefore, all the time and resources go into building the website for desktop screens and IF there are any resources left, mobile optimisation is considered. You should not, nay, cannot consider your mobile userbase as “secondary” since there are MORE people who visit your site through cell phones than there are on desktops (that’s not always true, but you get the point).
So, if you don’t want to waste a huge chunk of your organic traffic, consider revising your website’s mobile design. It will be worth it in the long run.
All in all, on-page SEO and all its trials and tribulations demand a lot of time and resources. If you are not getting the desired outcome, don’t be disappointed. Just take a step back and revise your strategy. Consider this blog (and hopefully other posts and articles. Never be content with just one blog on the internet) as a small guide towards enhancing your site’s on-page SEO.